A digital marketing plan is a set of planned actions performed online to reach specific business goals. In simple terms, this means performing consistent actions at the right time via the most suitable online channels to increase revenue and improve relationships with your audience.
The intimates market has been growing and the demand for faster turnaround rates and cutting-edge products are as high as ever. Big name brands are constantly stealing designs from smaller indie labels and offering them at lower prices (and usually compromised quality) to the masses. Quality and workmanship are suffering as companies rush to reach a bigger audience and gain more revenue. Time is of the essence and the race for the next perfect panty, “it” bra or innovative fit technique has become more competitive than ever, saturating the mainstream market with an overwhelming selection of mediocre lingerie.
Because of this kind of competition, you need to have a special product and use the right tools to promote your business and make yourself visible out there. Some of the tools of business that helps it maximize revenue are SEO, content marketing, social media marketing, paid ads, etc.
A website is essential for this kind of business. The website acts as the point of interaction between the customer and the business.
If you don’t know who you are, what you’re selling or who you’re selling to, you’re going to have a hard time convincing people to buy your product, never mind figuring out what tactical initiatives you should be working on.
So, if you haven’t already, do your homework. Start with researching your competitors and audience; examine your customers’ buying habits; and perform a SWOT analysis.
First Steps for setting your digital marketing plan
Below are steps that will help you lay a sturdy foundation for your tactical plans, and allow you to develop reasonable expectations and goals.
- Check Out the Competition
Using email and social media while surveying the content landscape will give you an immense amount of knowledge about your industry.
Here are some quick tips to help you understand who you’re up against:
-Subscribe to receive your competitors’ (or those you perceive to be your competitors) emails.
-Follow your competitors on Twitter, Facebook, LinkedIn, Instagram, and any other social media site where you can find them.
-Examine what content your competitors are creating — who it is aimed at, how often is it produce
2. Make a SWOT analysis
The SWOT analysis will help you understand what differentiates you from your competition and how you should position yourself in the market. It will also help you develop your messaging and your unique selling proposition.
For example, marketing, social media and SEO will all be important parts of your overall inbound marketing plan and would benefit from SWOTs of their own.
3. Understand who your customers are
This will help you understand:
-Who you are marketing to
-What their pain points are
-Where they spend time online
-And a number of other demographic traits
This information will help you to personalize your marketing materials so they are targeted and highly relevant to your audience segments.
5. Nail Down Your Budget
Identifying your budget will dictate which goals you can tackle first, the manpower you can recruit to help, and the extent to which your marketing plan can go for the month, quarter, or year.
Digital marketing plans are based on the unique goals and objectives of each company. What you’re selling and who you’re selling to dictate the activities required to get good results. First step is to set goals for your online business.
The Goals for the digital marketing plan
-Increase new sales numbers in first 2 months
-Increase new deals per month from 1 to 3.
-Get more customers to subscribe.
-Partner with influencers to promote your product.
The Web Design
Your website’s looking just might be everything that’s why it’s important to invest more in your website.
We don’t often think about web design as a marketing tactic, but it influences the amount of time and attention a user will spend on your page. Your website is the center of all your digital marketing efforts, so if your page is not clean, easy to read, and interesting, it won’t matter how much time you put into strategy. If you don’t have the design skills to do it yourself, then it’s worth hiring someone to create a website that is modern, attention-grabbing, and mobile friendly.
Create interesting content for Social Media Channels
To save time and money train as many people in your organization to create content and blog as possible. That way, you write about the entire customer experience, become trusted industry thought leaders, and have a steady flow of posts from multiple points of view. The content will be more diverse and creative. And the more people involved, the less each person has to do.
And remember, your engagement on social media is key. When you interact with your audience you are telling them you heard them, you are enhancing your brand and you are showing authenticity.
I just can’t emphasize more on this. A good partnership can really scale your business. Find influencers on Social Media. There are tons of Fashion and Model pages on Facebook and even more on Instagram. Ask them to promote your products. Give their audience a solid discount and maybe give the pages commission on sale as well. Do the same with Fashion and Beauty Blogs/Bloggers.
Influencer marketing is a super-effective area to get results easily and has a potential of catching the intended customers rather than trying to hope the organic customers proceed.
Instead of the standard users, users give credit to influencers’ opinions. Because when getting to the decision point, end users respect influencers very much. Here you can find more tips on how to collaborate with influencers in 2021.
Use email for announcements, newsletters and promotions. Just as with social media, email frequency and timing matters. While incorporating email into your marketing plan is important, overdoing it can backfire. People don’t want to be overrun with emails and if you are overzealous you could risk losing potential buyers.
You should always try to collect visitors e-mails to continue to share quality content or offers to them over time. For example, with your free program or offer you should require them to sign up with their e-mail then send them their download link or ship out their product. With their e-mail even if they do not purchase anything that day they just might in the future when you send out a great deal.
Automation is very important; it can save a lot of time when it comes to working online due to the vast number of visitors that can see your website on a given day. An e-mail auto-responder that can automatically send and respond with e-mails to everyone who is on your websites e-mail list will make your life easier Furthermore, after your customer does purchase something from your website it will be a relief for them to receive a confirmation e-mail letting them know their order is on the way.
Measure and measure
Start tracking, measuring and reporting.
The ability to measure your inbound marketing efforts is one of the most valuable parts of your plan and the beauty of inbound marketing. The amount of things to measure and test are endless. And that’s a good thing because when you are able to test and measure, you are able to improve areas of weakness, report quantitative results and prove the value of your marketing efforts to the broader organization.
You should be measuring, reporting and testing your inbound marketing on a monthly basis to see what is working and what isn’t and to learn more about your buyer base. It might sound like overkill, but this actually can be the really fun part.
Invest in a skilled person
The best foundation for a business are knowledgeable, skilled people. One person can’t do it all. It would be difficult – if not impossible – to find someone that excels in everything: data analysis, strategic planning, project management, content writing, SEO, graphic design, email marketing, database administration, sales, and website design, development, and coding. They will help and improve your marketing strategies.
If you don’t have a physical store the only place your customers will find you is online, on social media channels. Your digital presence is same as to your physical store. That is why is important to make a plan, set your goals so you can map out the actions that you will going to take.
If you are eager to improve your business and to become more creative you can learn more information and tips on digital marketing world and how can help your business you can find on the blog of International Institute of Digital Marketing.