According to nailsmag.com ,The nail tech industry hit the mainstream in the late 1970s and early 1980s, peaking in the early 1990s before slowing down in the late 1990s. The nail industry is currently besieged by a slew of issues that threaten future development.
If your business is facing this,just relax and keep reading!This plan lays out a strategy for implementing and organizing marketing campaigns for your nail salon. It will also aid in the coordination of the individuals and organisations involved in the commercialization of your goods and services.
You are probably asking yourself these questions:
Where are we now?
Where are we going?
How are we going to get there?
1. Identify Your Goals
Goals are the most important part of your market. If you’ve done your research, you should be able to recognise your strengths and areas for improvement.
Your goals should be attainable but not simple to achieve. You want to make sure that you’re aiming for the moon without being frustrated or exhausted.
You can achieve this by
- Assessing your current market stance and setting attainable targets.
- Align your targets to your company’s overall mission and vision.
- Don’t put too much pressure on yourself. Choose no more than two primary goals and 3-5 secondary goals.
2. Know What Makes You Unique
If you want to beat your competition and solidify your company’s value in the marketplace, you must understand and market your unique selling proposition (USP).
Your USP is closely tied to your brand and your content because those are the channels your USP will be communicated through.Communication is key,you need to clearly state your USP and do it often — on your website,on your social media accounts in your emails, through your ads, etc.
3.Create A Strong Brand
A company’s brand can be one of its most valuable assets, and if done correctly, it can foster the kind of customer loyalty that any business desires. However, brand continuity is crucial.
Check to see if your brand is being portrayed consistently across all platforms, including your:
- Business cards and email signatures
- Social media profiles
Examine all of the points that your audience interacts with your brand and consider what each piece says about your brand as a whole.
4.Focus on improving Your Website
- Your website is often the first impression your potential customers would have of your company. That means your website must be more than just attractive; it must also be transparent and practical.
- You would automatically lose potential customers if your site is cluttered and difficult to navigate. Consider the last time you visited a cluttered, badly built website. How long did you stay? What was your first impression of that business?
- As a result, be concise in your communication. Make sure your site is inviting to tourists, not just because it is appealing to the eye, but also because the information they need is easily accessible. Website design is a science and philosophy that includes things like where to put buttons on the screen, what content fits best where, what colors express different emotions, and so on.
5.Create bomb Content
You’ve already heard the overused term “content is king” if you’ve read something about inbound or content marketing.
- The meat that will entice your customers is your advertising. It’s what Google uses to find keywords and direct visitors to your blog, and it’s what consumers use to learn more about their issue as they progress through the buying process.
- You can create content on the following :
- Social media pages
- Blog posts
Not only content,but quality content matter a lot!
- Check out Is Youtility the Future of Marketing by Jay Baer, New York Times best selling author and social media and content strategist to learn more about this important concept.
- As a result, as the consumers progress through the buyer’s path, the content is critical.
You can also try : Webinars/Webcasts
This can be done on a weekly basis,to have a discussion with your customers and potentials. For example discussing new nail designs,or hearing out what they would like.
6.discusssion of how you are going to utilize your channels.
- As important as content is, without distribution your content goes to waste. It is useless. So it’s essential to have a clear understanding of how each channel works and to use a mix of paid, owned and earned media.
- Using pictures is one technique that works on social media. Across the board, posts with pictures get more clicks and interaction. And, since social media is all about getting the message and content noticed, timing is also crucial.
- sumall claims that the trick is to catch people in their downtime, such as early in the morning, during their lunch break, or late at night.
For example : creating posts for each social media account on a daily basis and at specific times.
- Please remember that your engagement on social media is also key.
- For more on social media marketing read, Everything Marketers Want to Know About Social Media Marketing But Are Too Afraid To Ask or Three Elements of an Effective Social Media Strategy.
Written by :Maria Mangwathe