Pizza is the most delicious meal ever! We all can agree on that. Everyone notices that pizza is a meal that no one can not refuse to eat. However, if you are a person who wants to cook and sell pizza , you should definitely be careful about making your pizza. We are all aware that there are lots of places which have delicious pizzas.
With COVID-19 , lots of small pizza restaurants close down. Many restaurant owners had some difficulties. However we are observing that COVID-19 has started to become a normal illness thanks to the fastest vaccinating process. Now , if you want to open your small pizza restaurant and become a most delicious pizza maker , here are the some tips for you.
digital marketing strategy plan makes your business successful!
Pizza entrepreneur’s secret ingredients for success
1. Assess your present level of achievement.
Before you want to start doing something you want to do , you have to measure your current success.In this case we know that You are trying to be famous around your neighbourhood and sell your pizza , to do these you need digital marketing tips. People know that social media is the best place to promote your business. In every corner of life , you are aware that social media is an essential product. If you do not have a social media account for your pizza business hurry up and open an account for this business. If you already have one you should go and check out these tips that I wrote for you ;
There are some tools that can help you to analyze your current position.
For facebook accounts , you can use Facebook Analytics which is a very useful tool. The reason why you should use this tool for your facebook account is that You can track your viewership, observe engagement on your Facebook page, and evaluate your performance.
For Instagram accounts , you can use Instagram Insights which is also a very useful tool because It enables you to evaluate your content, engagement activities, and audience, or the demographics who engage with your material.
I just gave basic useful tool examples for most-known social media platforms. However there are lots of social media platforms with their useful tools. You can find them out by researching but I will keep giving examples in the rest of this blog.
2- Be determined for your goals
After evaluating your current position, you are aware of your conditions. So , it is time to set your goal. Identifying your goal makes your business strategy more powerful. It is because of you starting to realize that you want to do this particular goal.
How can you set your goal? Of course you have to seperate your goal into two particular substances. These are long-term goals and short-term goals.
Determining Long-term goals will help your business growth. Of course every goal that you set helps your business grow. However if you achieve your long-term goal you can understand that your business really grows.
For short-term goals , everybody knows that everything starts with a small step. These goals are the small steps that make you take the bigger steps.
Okay then what should these goals be?
Short- Term Goals:
- Within 3 months , ı want to have 100 pizza orders per month.
- Within 2 months , ı want to get 9 points and positive reviews on Yelp.
- Within 7 months , ı want to have 1000 pizza orders per month.
- Within 8 months , ı want to have 2000 followers on facebook and also on instagram.
- Within 9 months , ı want to open 5 branches in different places.
You have to make sure that your goals are sensible and doable.
3. Make a digital fingerprint for your business.
Everyone who has their own businesses is aware that creating a website is the most powerful element when you want to promote your business. Lots of websites have opened especially during the COVID-19.
Now you know that creating your own website makes your business more qualified. People can search it and find out the things that they need to know. Such as ; location , rating , comments , Menu or etc.
Here is the most useful tool that you need to create your own website.
Google My Business is one of the finest and simplest ways to increase your E-exposure commerce’s so that it can be found online.
You can set it up for free, add your company location on Google Maps and local search results, and get reviews from consumers who have already purchased your product with just a few clicks.
Since the digital world is shifting to a fast-phase buying paradigm, Google My Business is important. People are increasingly utilizing their phones to make purchases online. They conduct some preliminary research into the sort of product or service they desire, and Google My Business will display the best-rated and optimized business in the area first.
4. Be unique
Every corner in the streets we have pizza restaurants. There are thousands , millions of pizza restaurants in every country. However we all know that pizza is good when it is in italy. Italian pizzas have a voice on this subject but sometimes ın USA , a small pizza restaurant seems more delicious for us. You want to go there even if you have a chance to go to ıtaly to eat pizza. However you choose a pizza restaurant which is in the USA. That is because of being unique.
For example , Mcdonald’s has an application. You can create an account so that you can get specific discounts , promotions , more benefits etc. Starbucks is doing this same feature for their clients. This makes it cheaper to get food or drink and also this is beneficial for clients.
For a small pizza restaurant , being unique is hard. But there are some tips to be unique. Maybe you can determine a specific menu. It just includes wine and pizza. So that you can specify your clients.
5. Creating content
If you want to enlarge your business you need to be active on social media. Keep in mind that so many people spend their time on social media. To research something that you want to find you need social media. So being active means having regular clients.
Being active means not just creating content and posting it. It also means replying to the comments that are written to your posts , and answering messages that you have in your DM.
I’m again here to suggest you the most useful tool when it comes to posting your content in every social media account that you have. It’s name is Heropost. Using heropost makes it easier to post your content because it allows you to sign in to every account that you have and with just one click you can share your posts on more than one account.
Of course do not forget to use trending hashtags because with using trending hashtags your posts will be more visible to the clients. For finding best hashtags you can use these keywords everywhere or answerthepublic.com.
6. SEO for your business
How can you improve your SEO score?
Create a blog: Starting a blog is one of the most effective strategies to boost your SEO, and it’s completely free. It allows Google to see that your webpage is active, that visitors are staying on your webpage for longer periods of time, and that you are posting relevant material that is related to the user’s purpose.
Optimize your URLs: Long links are inconvenient for users. People like URLs that are made up of a few simple words that are short and snappy.
Improve your webpage loading speed: a slow loading speed will not only deter the majority, if not all, of the viewers who arrive at your webpage, but it will also earn you a poor SEO score from Google, as they strive to provide a better user experience when using their search engine.
We talked about where small businesses should start , what are the best steps for growing your business? , which tools can be used in order to gain popularity.
Following these steps makes your dreams come true. I hope whoever has a dream like creating their own business will achieve it someday.
You can learn more about Digital Marketing and stages to build your business with the International Institute Of Digital Marketing™
Author : ESRA YALÇIN (Digital Marketing Analyst at International Institute of Digital Marketing™)