Introduction
Cafes are there for selling light meals and drinks like coffees to the customers. It is a great place to hang out and meet friends and colleagues and sometimes to even spend some quality time alone too. But this COVID-19 has affected this business and made some even shut down due to lack of marketing. Every business has suffered in this situation and struggles like cash flow shortages, decreased revenue, supply chain difficulties hindering the operations has devastated the café industry
Plan to go with digital marketing.
Current situation of the firm– In this virtual world, digital marketing is very helpful in growing the business and achieving the goal in the future. Further to opt for the strategy to go with, it is necessary to analyze the current position of the business in the market and then plan accordingly. If the firm depends on doing their marketing on social media there are various applications to go with like Facebook, Instagram, YouTube, etc.
Main objective and goal
After working on the current situation of the firm and plan to go with in the future, next step is to work and set the goal of the firm. As goals help to provide focus and segregates the priorities clear for everyone in the industry and keep them motivated in the firm.
The goal of the firm can be short term or long term- depending on them.
These short terms and long-term goal can help them to increase there KPI’s like sales, labor cost etc.
SHORT TERM GOALS-
- Increasing the monthly net café sale
- Increasing daily net café sale
- Improving the productivity of the worker and declining the jeopardy of theft
LONG TERM GOALS–
- Test new menu items
- Testing the service charges
- Improving the top-selling items
- Making digital fingerprint –
The main objective of any industry is towards achieving profit in their sales. Creating your own webpage and its own professional-looking website will be beneficial for any business. As every year new companies are coming and competing in the market and therefore it is essential to have a digital fingerprint of your own.
Having a webpage means that the buyer can always find you online and they can access this facility from their own comfort. And it also gives easy access for communication purposes between the seller and the customer. The analytical tools will help to identify who are the buyers and what are their likes and dislikes.
In this virtual time, AI helps everyone to reduce their efforts in various sections and to perform various activities in the industry.
Emphasis on the uniqueness of marketing-
In marketing, it is essential to mention the unique value proposition and informing the customers why your brand is superior to the other brands in the market.
Ways to determine unique selling point-
- Point out the features and the benefits that are unique about your service
- What are the emotional needs that are met by your service
- Telling the customers what’s in it for them?
- The unique quality of your service should be pointed out
Research on the competitors-
Keep in mind that whatever steps you are going to take before starting any business, someone must have tried that too. And if your competitors were successful in the market with that strategy, then they have improved their work in the long run. Look for your competitor’s pros and cons and then strategize your plan. Once the service/product is there, you can surf and look for your competitors who are doing the same thing.
- check local market- If you google the “cafes” near you, you can see the number of cafes working around your location, look for their reviews, ratings, and their location. The reviews given can be beneficial for you too.
- Check social networks- Look for the content they are creating for their social networks, so that you can see what the audience likes, and dislikes are and will be similar for you too. Check their frequency of posting, what do they rely on?
Who are their customers, why they are choosing them?
Research the positives and negatives of your competitors and find the business opportunities open for you in the market. some of the tools that can be helpful are sprout social, Moz.
Focus on social media marketing
Whenever you plan to start any e-commerce small business, you should focus on online business to bring sales. And in these times, social media brings a lot of profit to the business, a large number of people get to know about your product, and they can look into your site and purchase from there.
It is important to build a strong social media strategy so that you target your audience more efficiently and save time. It helps in improving brand awareness and is a stress-free profitable marketing platform and gives healthier customer satisfaction.
To achieve great success in social media strategy you can use various hashtags, which help people to get to know about your product and service. It will help to reach out to more and more people out there.
The conclusion
A digital marketing plan helps to finds the target audience and create content accordingly and provide services to them in return with better customer satisfaction. it is important to determine your audience and design your website accordingly which will help to sell the unique feature of your business. all the platforms that relate to your business for example Pinterest, Instagram, and Facebook should be used as they use pictures and videos that prove to provide better engagement. we at the International institute of digital marketing could help your business to build a foundation for your website and social media platforms. for more information reach us at our website