Moriah is a spa and salon that deals with a range of treatments. We have treatments from Nails, Facials, Massages, Waxing, Manicure and pedicure, Eyelash extensions, Tinting and shaping and hair treatment.
Depending on the package type selected, you may receive a free glass of bubbly and/or a light lunch, or dinner, as part of your spa day*. If you do not have these inclusions, you can spend an additional sum to enjoy an alcoholic tipple, a classic afternoon tea or a meal at the spa’s bar or restaurant facilities. An advance reservation is required.
At Moriah spa we realize the value of learning from these ancient techniques while at the same time using modern methods. Both of these can be built on and this combined with organically sourced ingredients help you to get the full benefit from our treatments.
Before you leave the spa, you may be asked if you’re interested in buying full-sized versions of the products used as part of your treatments, or paying to become a full-time member.
Why is the Spa being started?
Moriah is going to build a spa salon because the business has a lot of scope in Johannesburg. The city is known for its wealthy high-profile people, the type conscious about their health and looks. Moriah plans to monetize this opportunity and a spa is the best way for that. Moreover, from her experience in the field, Moriah knows that there is a serious gap in the field and if she can bridge it she can make a lot of money, and that too, doing something she is passionate about.
Developing a Brand
As Moriah is planning to target the wealthy, high-profile portion of the population of Johannesburg, this is of cardinal importance to develop a brand. The class Moriah wants to target only buys services from brands. All resources will be used to establish a reputable brand.
The next step will be to establish an online presence. People go to the internet for everything these days and the importance of having appropriate web presence cannot be overstated for the spa business. Just like a reiki marketing plan, this spa business plan needs to have a solid presence on the web.
Promotion and Marketing
While all that is being done, promotion and marketing of the spa will be initiated via all media channels, print, electronic, and social to make Moriah’s Spa a household name in all of Gauteng and particularly Johannesburg.
Before the launch of the spa, it is important to have a plan of the services that it will offer. As the spa field is so vast and is so closely linked to alternative medicine and therapy, it is not possible to encompass all the services a spa can offer in this business plan for spa. So we will focus on four of the most important services in this salon and spa business plan.
- Full Body Massage
This is one of the basic services provided by any spa. We will hire the most qualified and talented massage artists to provide this service. This will be the legacy service of the business.
- Detox Baths
This is an emerging service and a relatively untapped market. We will offer Himalayan salt, and Chinese detox baths for people looking to restore their skin to its formal glory.
Essential oils aromatherapy will also be a service offered by our spa. This will include alternative therapy options for relieving stress and depression with essential oils.
Last, but not the least, physiotherapy will also be one of the services Moriah’s Spa will offer.
If you want to get into this spa business plan, this is the best time for it. Analysts say that the spa industry is currently under its fastest growth period. The industry is expected to be worth more than $150billion by 2022. Within the spa industry, the medical spa branch is the most rapidly growing one. As a matter of fact, it is one of the most registered new businesses in the world right now.
The expected customers of Moriah’s Spa will be divided into the following market segments:
- Beauty-Conscious People
This segment of the market will be the most highly paying one for us. Just like a beauty supply business plan, we will monetize the will of people to look good. This segment of the market will also earn us some of the most loyal customers.
- Health-Conscious people
This segment of the market will be made up of the people who are interested in things like detox and body cleansing. These people will be given all the services they need. These will also be repeat customers of the business.
- People Referred by Doctors
Doctors can sometimes refer people to get alternative therapy. This segment of the market will not be made up of repeat customers but will be a high-paying one.
- Customers of Spa Salon
The customers of the spa will be of a range of different types. The ones we are focusing for this spa salon business model will include:
- People who want beauty enhancement treatments.
- People who want to try alternative therapy.
- Customers coming in for therapy suggested by a doctor.
- Customers who want to try modern detox and other health enhancement procedures.
The objective of Moriah Spa is to provide quality spa services to clients in South Africa. Objectively, the following targets have been set for the business:
- Gaining at least 100 permanent clients within a year of starting the business.
- Establishing Moriah’s Spa as a brand in all of Johannesburg as a trustworthy name.
- To provide authentic and dependable spa services to the clients.
- To establish a spa and beauty brand that people can trust and feel comfortable with.
- Having as many regular customers/clients as possible.
- Starting to make more than $30,000 a month by three years after the launch of the spa.
- Expanding the business to include more spa and salon services with the passage of time.
The prices of our services will be considerably higher than those of the competitors in the market. This will be done to make it clear to the clients that we are a superior brand. The costs will also need to be higher than them because we are offering a level of service no other in the area is providing.
We have gathered intel and have come to know that the area does not have a reputable spa that people can use.
The spas in the area are all about beauty salon services and steam baths. We will offer all the modern things that make a spa what it is.
We will hire educated therapists and alternative therapy experts to deliver a level of service unheard of in the area.
A solid marketing strategy is the backbone of any spa business plan even if it is a barber business plan. We will conduct a thorough study of the industry and the situation in Gauteng and all of Johannesburg to make sure that our salon spa business plan has a dependable and scalable marketing strategy.
Moriah’s Spa will be advertised through print, electronic and social media.
We will offer concessions and discounted packages for new customers to drive sales in the start.
We will provide our clients real value and an unparalleled quality because nothing can be more effective than providing impeccable services to the clients.
The next thing that is an important part of a business plan for a spa business plan is a plan of the staff that will be needed to run the spa. Just like a spa business plan, this business is dependent on the staff to operate profitably. People pay money to get grade-A services and they cannot be delivered if we don’t have the skilled and educated staff for it. We will give all our customers a lifetime experience never to be forgotten.