Digital Marketing Strategies for New Beauty Brands

Suggestions for new beauty brands digital marketing strategies

In the last few years, the beauty brand industry and the cosmetics market have exploded and so digital marketing has become more important In 2018, the worldwide beauty and personal care market was valued at US$1.127 billion, and it is predicted to continue to develop rapidly. Not only in e-commerce but also with the transformation of customer behavior in the digital age, beauty brands face huge problems.

Nonetheless, the beauty brand industry has risen to a higher, more connected level thanks to the digital world. It’s easier than ever to reach out to customers all around the world using a variety of content, channels, and platforms. Try incorporating these 5 strategies into your day-to-day marketing efforts if you want to take your beauty brand business to the next level:

1.Create a community to build brand advocacy

Cosmetic and beauty companies must leverage the inner desire of millennials to connect with brands, share their brand experience with others, and become a part of the brand they resonate with. That’s why companies today must invest in building communities of customers and fans, via social media and other online forums.  As a beauty marketer, it’s critical that you find your brand voice and stick to the main focus of your brand. Inspire customers to share their feedback, beauty inspiration, and tips within the groups. Share special promotions as an exclusive members-only offer, and collaborate with beauty experts to help people solve their beauty problems. Remember that your main goal is to retain customers and strengthen their connection to your brand by building lasting relationships.

2.Micro-influencers are the key to the customer’s heart for digital marketing

There’s a major shift occurring in the influencer industry. Customers want to interact with real people and identify with their everyday struggles. This is why micro-influencers have become so popular recently: a person who knows how to build communities based on trust, loyalty, and authenticity will win the attention of customers. If you want to analyze the potential influence, numbers, and engagement on social media platforms, you can easily find out all important data using Social Blade. Choosing the right influencer for your campaign has never been easier.

3.Build your personal brand as a “Beautypreneur”

The power of personal branding can positively leverage your business authenticity. What’s more, it brings extra PR and another resource to your marketing strategy mix. Focus on the human side of your business. Your company began with a unique story, based on your aspirations and dreams, so don’t even hesitate to spread the word about it!

• Write articles and tell your story on Medium, LinkedIn, or on your favorite social media platform.
• Share your knowledge, challenges, and plans for the future. In the long run, it will help you build a strong position as an industry authority.
• Talk openly about the company’s vision and mission; initiate conversations within your network. Over 90% of customers want brands to tell stories through their advertising.
• Maintain relationships with beauty magazines and journalists who cover reviews and news on the beauty industry and natural beauty products to generate positive publicity and hype.

In the highly competitive beauty and cosmetics market, simply owning a natural beauty brand with great products is not enough. You’ll have to work hard to tell your unique story and to make sure the right audience is exposed to it. Content marketing is a great way to present your brand, your products, and your company’s unique identity on a range of platforms and channels, so you can win your customers’ hearts and attention. Implement some of the strategies above and let the magic begin!

4.Content ideas to skyrocket your new beauty brand marketing

One of the challenges for beauty marketers is coming up with fresh, new ideas for content. Here are some ways you can use content in your beauty marketing activities:

• Publish visually appealing and “Instagramable” content. If you don’t have a huge budget, consider collaborating with talented amateur photographers.
• Publish “before and after” stories to prove the effectiveness of your cosmetics.
• Collaborate with aspiring beauty MUAs (makeup artists) –  they love natural cosmetics and many share their skincare routine and tips online, so it’s a powerful way to attract new prospects.
• Analyze popular hashtags in the beauty niche using IQ Hashtags, then easily plan, manage and schedule your communication with Planoly.
• Tell your brand stories through native ad platforms, YouTube, and social media storytelling platforms. Present tutorials, tips, and tricks on how to apply cosmetics, product benefits, and more. Share your customers’ stories and other user-generated content on your website, social media, and other ad platforms – there’s no better strategy to show true love for your products!
• Offer a free giveaway and try to keep it as creative as possible. What can people do for your brand to spread the word? Perhaps a short video showing them using a product, or a before-and-after photo. The winning entries can receive a prize or voucher.
• Collaborate with an organization that supports social causes and values. 87%of consumers will choose a product when the brand supports organizations, activities, and issues that they care about.
• Stay proactive and customer-centric; respond quickly and in a friendly way to customer feedback. Place your audience, their needs, and desires at the center of all your ideas and marketing initiatives.
• Engage with people through gifs, content-in-motion, and, of course, with videos. A video is a powerful tool – it’s no wonder 87%f marketers are using it in their activities.

5.Find customers through social listening

Social listening is the practice of monitoring your brand’s online presence, by searching and analyzing online conversations about your company, its products, competitors, and more. Social listening software such as Brand24 or Mention can help you do this. Choose keywords that are relevant to your brand, for instance, “YourBrandName”, “skincare routine”, “best organic cosmetics”, “vegan oil/serum” and go for it. The software will aggregate all online mentions and threads where you can easily start engaging with potential prospects.

In the highly competitive beauty and cosmetics market, simply owning a natural beauty brand with great products is not enough. You’ll have to work hard to tell your unique story and to make sure the right audience is exposed to it. Content marketing is a great way to present your brand, your products, and your company’s unique identity on a range of platforms and channels, so you can win your customers’ hearts and attention. Implement some of the strategies above and let the magic begin!

Please visit our website: https://thedigitalmarketinginstitute.org/ to learn all the strategies you need to know to grow your beauty brand and get the certificate that shows you are an expert in this field.