Tuesday August 3, 2021 at 16:00
Orenda Canada is a non-profit organization created by Canadian Youth hoping to raise awareness on current environmental issues. Founded by Connie Xu, the small operation has grown to a following of over 3000 people in a span of a year. Orenda Canada successfully markets their content towards Generation Z, the most environmentally conscious generation yet by actively posting relevant content through interactive TikToks and Instagram stories as well as educational, informative and aesthetically pleasing graphics.
Orenda Canada’s Successful Social Media Marketing
Orenda Canada’s Instagram posts on Microplastics
Orenda’s marketing team is composed of a group of high school and university students dedicated to raising awareness for ongoing environmental issues including overfishing and microplastics in the ocean (just to name a few!). They obtain their research and information from a multitude of reliable academic sources and knowledgeable scientists and professionals in which the documents are then shared with the talented visual design and graphics team! The arts team then creates many informative and aesthetically pleasing visuals following the monthly theme, resulting in an organized and cohesive Instagram feed. Orenda Canada also recently invited Rhiannon Ng from the Canadian Science Journal to host a Q&A takeover where she educated followers on different paths one can take to become a scientist in the environmental and marine field! By actively engaging with their followers and presenting information that is relevant and important to the well-being of the planet, Orenda Canada has managed to create a community that continues to grow and expand, effectively promoting the organization’s growth exponentially.
Orenda Canada’s New Website
Orenda Canada has further expanded their digital marketing strategy plan by creating a new website with Wix! Though it is still under development, the website is already filled with informative information on current environmental issues, as well as links to Orenda’s other platforms. This is a new step that will increase flow and further expand their reach to a new audience. Check out Orenda Canada’s website here: https://orendacan.wixsite.com/orendacanada