Digital Marketing has become more dominant compared to traditional marketing over the last few years. Covid has impacted all individuals around the world and businesses have either had to temporarily or permanently close. During their temporary closure, businesses have had to readjust to a world with Covid-19 that holds many restrictions and economic uncertainty. Marketing strategies have had to use different strategic methods to reach their consumers when trying to cope with the changes. Therefore digital marketing has become a vital tool that allows businesses to thrive and survive the pandemic in uncertain times.
Before the pandemic, consumers have now transitioned into online purchasing from the comfort of their home to avoid covid-19, many have only started using online shopping for the first time after covid-19.
Strategies you should implement
Digital marketing is more recognised and relied on more than ever before. Therefore, companies need to implement these strategies in their digital marketing plans.
Content marketing involves creating relevant content that provides consumers with information about the company and the products it offers. This can be done through the company website, social media and YouTube for example.
Social media marketing is a strategy that uses LinkedIn, Twitter, Facebook, and Instagram. Content is uploaded and it engages with possible and existing consumers through the network. Businesses post regularly on their social media to increase visibility and draw in an audience. As social media is used increasingly, it is very important that businesses include this in their marketing strategy to accelerate more sales and revenue for their business
Influencer marketing is also utilised in social media marketing to draw in a larger crowd in a specific target demographic. For example, if you have a makeup brand and want more individuals to be aware of your product then you would pay a beauty influencer to advertise your product to their already existing fan base that share the same interest in makeup.
SEO (Search Engine Optimization) is very important when producing website content. It increases visibility on google and helps your business stand out from the rest. It is vital to use important keywords to help it gain more visibility to stay on the first page of the google search page.
Paid marketing is the process of which the company pays a search engine page to advertise their content on their pages and social media. This allows them to advertise to their defined target audience based on for example, their location, interests and previous search history. Based on the businesses marketing budget, they would pay a certain amount for pay-per-click. This means that the advertisement will run until the clicks finish for example, if the company pays for 200 clicks, once 200 people have clicked on the website link, then the advertisement will finish. According to Forbes, “Paid marketing brings one of the highest returns on investment (ROI) for their marketing dollars.”
Advantages of Digital Marketing
Digital marketing has been a lifeline during economic uncertainty for many businesses. With the shift from traditional marketing to digital marketing, many consumers after covid-19 have transitioned into online shopping, 49% more than they did in previous years. The benefits of digital marketing are:
- it can be done from anywhere
- it costs a lot less than traditional marketing methods
- small businesses do not need to spend a lot of money
- social media is a great tool, and it can reach target market and demographic
- the world relies more on technology and internet consumption and is predicted to continue to increase over the coming years
- that it allows you to directly message consumers and create a more authentic connection with them through their social media profiles
- it spreads like wildfire. The more people that share their experience through social media channels, the more it can be viewed by others.
- it can be accessed by international consumers
- With technology continuing to advance, there will be more opportunities for businesses to work from home and cut the expense of having a physical store.
Has covid-19 changed the way you shop? If so, you are not alone. Globally, many individuals have transitioned into purchasing products online and this will continue to increase in the coming years
Have you also implemented digital marketing strategies to help your business excel? If not, now is the perfect time to start !
To learn more about these strategies and courses you can take, visit https://thedigitalmarketinginstitute.org/
Author- Marina Oraha