GV Digital Solution
- Vision Statement
“Our vision is to create a digital institution where each and every person in the world should have digital marketing skills at their fingertips.”
- Mission Statement
“Our team works together to provide digital solutions to the online businesses and also it trains every person as a digital marketing skilled expert where they can perform well in their online presence to reach their dreams as they wish to make it in real life.”
- Business objectives
- Increase ROI
- Remain relevant
- Increase profits
- Lead with purpose
- Make a difference
- Improve your differentiation
- Improve organizational culture and alignment
- Digital Marketing Long-term Goals
- Build brand awareness
- Rank higher in search results
- Increase website traffic
- Establish authority in your industry
- Boost brand engagement
- Generate qualified leads
- Convert users
- Increase revenue
- Improve customer lifetime value (CLV)
- Make smarter business decisions with marketing data
- Target Audience
For the first 18 months, GV Digital Solution is going to target only one country that is Sri Lanka. The following are the target audience that GV Digital Solutions can target in Sri Lanka.
5.1. Students who completed Ordinary Level Examination.
For the first 18 months, GV Digital Solution is going to target only one country that is Sri Lanka. Sri Lankans usually start any crash courses after the Ordinary level examinations until they get the results of their exams. During this time, students try to make the most of their time by enrolling in any skill-based courses that will benefit them in the future and will help them advance in their careers. Once the results come, some students go to Advanced Level in high school to study whereas the majority tend to get involved in any diploma or foundation level course which leads to the degree which they are willing to study. Since the private colleges have this offer, students who have enough money would like to take that option instead of getting into the A/L examination. Age 16-18
5.2. Students Who Completed Advanced Level Examination.
Once the Advanced Level examination is over people tend to do any Skill based crash course until their results come where they can decide their future. Once the results come, students either go to a government university or private university or for an entry level job with a certification level course. Age- 18- 21
5.3. Housewives
Although the majority of housewives enjoy their jobs, they are unable to schedule a time to work remotely for another company or go out to work because of personal obligations. Therefore they required some digital Marketing skills where they can create an online business as per their timing to be financially independent. Age- 20 to 55
5.4. Entrepreneurs
Entrepreneurs who have unique business ideas where they like to reach more customers by utilizing digital marketing skills. Age- 18 to 55
5.5. Self Marketers
They can be holding any position in any industry or profession. They have to market themselves in order to get more customers or clients to their business.
Example: Doctors would like to promote their clinic or online service to get more patience.
Lawyers like to give online consultations to their clients to support them
5.6. SEM Businesses
Businesses like craft work, painting, artificial jewelry, homemade grocery sellings, and homemade gifts.
5.7. Freelancers and Marketing professionals.
Freelancers who would like to choose digital marketing as a career but on a contract basis. Marketing professionals who already hold a respective position in a reputed organization but still they wanna upgrade themselves as a digital marketer to attain their marketing goals and business goals.
6. Digital Marketing Strategy
6.1. Product
“Digitalisation is our approaching future. And this is where the bulk of the media spending is being shifted. Top digital marketing companies and recruiters are looking for qualified professionals who can fill in the skill space and carry out their work for the organization to the best of their abilities. The digital marketing field has a constant pipeline of projects and immense development opportunities with a handsome income.”
This statement is said by By Mohenesh Chamith Buthgamuwa – the Vice President at Isobar. He is Sri Lanka’s most highly recognized and honored digital marketer. He has received more than 80 local and global awards over the past five years, and his lectures have influenced more than 5,000 students and business owners to embrace digital marketing.
In an effort to drive growth in the Digital Marketing industry, Sri Lanka’s foremost digital marketing experts have come together to launch the Digital Marketing Association of Sri Lanka (DMASL), This will be essential in identifying, representing, and helping the nation’s digital marketing professionals.
The association, which was established on the advice of professionals in the field, aims to be the ultimate representative of the digital marketing, marketing technology and online media sectors by giving a platform for networking to those involved in the field.
The statistics I have mentioned above show the digital growth in Sri Lanka.
All evidence shows that a sudden rise in the digital marketing industry has occurred which is influencing a high demand for digital marketing. But many Sri Lankans are unaware of this rising trend in Sri Lanka. Therefore there is no doubt about the future of digital marketing in Sri Lanka. The only thing GV Digital Solutions should do in the beginning stage is they have to educate the people about the rising trend and digital marketing employment opportunities to the people before they start educating the people about Digital Marketing.
GV Digital solution is going to offer three types of courses.
- Crash course in Digital Marketing
- Digital Marketing Pro
- Expert in ( Any subcomponent that is related to Digital Marketing)
6.1.1. Crash course in Digital Marketing.
- This course is for people like students who would like to do an extra skill certification course.
- It covers all the basic introductions of all the components of Digital marketing which will be an introduction to digital marketing.
- Content Marketing
- Search Engine Optimization(SEO)
- Social Media Marketing
- Email Marketing
- Marketing Automation
- Web analytics
- PPC
- The duration of the course is 3 to 4 months including one assignment and presentation all online.
- Three batches per year
6.1.2. Digital Marketing Pro.
- GV Digital Solution would like to provide this Course to the people who want to learn in and out of every digital marketing Component where they can be a Pro in digital marketing.
- It covers all the digital marketing components in depth.
- It has Three types of duration methods
- Fast track – Weekday batches, lectures from 9 to 2.30 length of 8 months.
- Weekend batch – Only two days, Lectures from 8.30 a.m to 5.30 p.m
- 2 intakes per year
- It involves two major projects with presentation and 3 months internship
6.1.3. Expert in ( Any Digital Marketing Component)
- GV Digital solution would like to offer courses in each digital marketing component as a specialization.
- This is mainly targeting the people who are
- Digital marketing professionals.
- Marketing professionals
- Freelancers
- The duration of the course is 3 to 4 months whereas it includes one project and one sample research work.
6.2. Price.
Though digital marketing has a huge demand, GV Digital Solution would prefer to provide the service for a low cost. Because:
- It’s part of its USP strategy
- Sri Lanka is a price sensitive Market
- Low cost definitely increases sales which fulfills the mission to develop more digital marketers.
The price is as follows:
- Option 1: Rs. 16,500
- Option 2: Rs. 38,500
- Option 3 : Rs. 9,800
Apart from that based on the results they hold GV digital solution provides scholarships for the rural area students.
Not only that but also students can pay on an installation basis as per the course and criteria they follow.
6.3. Place
GV Digital Solution is going to be an online Digital Marketing Institution.
Its first target market is Sri Lanka, then the Maldives, then Indonesia.
6.4. Promotion 
As per the sources of new brand recognition, GV digital solution will be starting their promotions.
But in the initial stages, GV digital solution will not go for mass media advertising in TV and TV shows or films but radio is cost-effective.
6.4.1. Long-term Goals with short-term Goals that fit with the SMART Principle.
- Build brand awareness
1.1. Rank on page one for 100 new keywords this quarter.
1.2. Earn 20 new Facebook followers this month
1.3. Earn 500 Instagram followers
1.4. Earn 100 LinkedIn Connection
- Rank higher in search results
2.1. Earn three featured snippets this month.
2.2. Improve Ranking for 50 keywords this quarter.
- Increase website traffic
3.1. Increase website traffic by 25% this year.
3.2. Improve PPC click-through rate (CTR) by 5% this quarter.
- Establish authority in your industry
4.1. Earn 10 blog post shares this month.
4.2. Earn 20 backlinks this month.
- Boost brand engagement
5.1. Respond to 90% of new social media comments this month.
5.2. Increase average time on your site to three minutes by the end of the year
- Generate qualified leads
6.1. Gain 50 new email subscribers this month.
6.2. Earn 100 guide downloads this quarter.
- Convert users
7.1. Earn 100 new quote requests this quarter.
7.2. Increase first-time customer purchases per month by 3%
- Increase revenue
8.1. Improve PPC ROI by 5% this month.
8.2. Increase total revenue by 25% this year.
- Improve customer lifetime value (CLV)
9.1. Obtain 15 customer testimonials in six months.
9.2. Find and respond to 10 Google reviews this month
- Make smarter business decisions with marketing data
10.1. Analyze your SEO campaign and use data to improve SEO conversions by 25% this year.
10.2. Identify and fix five weak points in your conversion funnel this quarter.
6.4.2. Digital Marketing Strategies to reach these promotional goals.
All these goals are interconnected with various digital marketing components. GV Digital solutions should follow the following tactics when they focus on each digital component.
6.4.2.1. Content Marketing Strategy.
- Build More Targeted Landing Pages
- Segment Audience to Increase Engagement
- Know Your Audience, and Give Them What They Want
- Focus on Facts and Data
- Target Millennials and Gen Z With Adaptive Content
- Leverage the Hedgehog Content Model
- Learn From Topic Training Modules
- Consistently Run A/B Tests
- Craft Content Based on Your Core Values
- Use Native Ads, But Don’t Be Deceptive
- Be Ready to Evolve
- Perform a competitor analysis and use the information
- Get on the Local Platform
- Use Emotional Keywords in Headlines
- Create High-Quality Content
- Give Your Audience a Behind-the-Scenes Experience
- Curate Content Like a Pro
- Build Engagement on Your Own Space
- Create an Editorial Calendar
- Get Maximum Mileage Out of Your Content
- Invest in Learning About Your Audience
- Be a Little Weird
- Respond to Twitter Mentions
- Inspire People to Share Your Product
- Pay Attention to Upcoming Tech
- Tell Compelling Stories About Your Users
- Encourage User-Generated Content
- Use Your Product in a New Way
- Educate Your Customers
- Be More Transparent About Your Products
- Hijack Trending Topics
6.4.2.2. Search Engine Optimization Strategies
- Discover Untapped Keywords on Reddit
- Optimize Your Site for Google RankBrain
- Update, Upgrade and Republish Old Blog Posts
- Copy Adwords Ads to Make Killer Title and Description Tags
- Find Broken Link Building Opportunities on Wikipedia
- Steal Your Competitor’s Best Keywords
- Optimize Your Content to Maximize “Shareability”
- Link Out to Authority Sites
- Send Link Juice to different Pages (on Page 2 or Page 3)
- Add This One Word to Your Outreach Email…and Increase Your Response Rate by 45%
- Write Mini Blog Posts for YouTube Descriptions
- Optimize Content For “Semantic SEO”
- Embed Long Tail Keywords In Title Tags
- Hack Wikipedia for Keyword and Topic Ideas
- To Find Amazing Link Building Opportunities: Use “Best of” Lists
- Publish Articles That Are At Least 1,800 Words Long
- Remember the “First Link Priority Rule”
- Create Your Own Custom Keywords
- This “Underground” SEO Tool Will Help You Find Unknown Keywords
- Use the Flippa to Find Niche-Specific Link Building Opportunities
- Use Google Search Console to Increase (Targeted) Traffic
6.4.2.3. Social media Marketing strategies
- Set relevant and implementable goals for social media marketing.
- Determine Your Most Relevant Metrics
- Select the People You Want to Be Your Social Media Audience
- Understand Your Social Media Audience
- Select the Right Social Media channel for Your Audience
- Investigate How Your Competitors Approach Social Media
- Establish a Realistic Social Media Budget
- Prepare the Content You Want to Share
- Before you start producing and promoting content, set up your accounts correctly
- Decide when to post and create a content calendar.
- Create Relevant Content and Share It with Your Fans
- Promote Your Social Channels
- Engage with Your Audiences
- Build a Community for Your Audience
- Consider Paid Promotion to Boost Your Audiences
- Think About Collaborating with Influencers to Increase Your Reach
- Consider Working with Brand Advocates
- Consider integrating chatbots into your social media marketing plan.
- Run Cross-Channel Campaigns
- Track Your Results and Adapt
- Frequently Asked Questions
6.4.2.4. Email Marketing
- Make your email more personalized
- The long and short of subject lines
- The best time to send emails is between eight and twelve at night because it’s prime time
- The best material is available for no cost: Give free content
- 47% of email opens occur on mobile devices
- Email still reigns over Facebook and Twitter
- Send email on the weekends
- Re-engage an inactive group of subscribers
6.4.2.5. Marketing Automation
- Use Marketing Automation Improve Team Communication
- Use Tools Like MeetEdgar and Hootsuite to Automate Social Media Updates
- Send a series of emails to prospects following the completion of a lead form
- Use Marketing Automation to Segment Your Lists
- Set Up an Email Autoresponder Sequence which also Provides Additional Recommendations
- Study and Emulate Top Performers
- Use Email Marketing Automation to Send Clients About New Courses, Offers
- Automate Your Marketing to Send “Abandoned Cart” Reminders
- Ad Sequence Retargeting and Remarketing Over Time
- Create a Content Library for Successful Marketing Automation
6.4.2.6. Web Analytics strategies
- Find out what your website’s main objectives are
- Focus on Conversions
- Filling in a form form
- Downloading a document
- Signing up for an event
- Registering for a newsletter newsletter
- Responding to an email campaign
- Purchasing goods or services shopping cart
- Consuming key content
- Setting up My Account
- Viewing a video
- Updating a profile view video
- Posting link-back
- Viewing a blog entry
- Rating an article, forward to a friend
- Making a payment
- Define Key Performance Indicators (KPIs)
- Automate and Integrate Marketing Processes
- Track Progress and Review Strategy Regularly
6.4.2.7. Pay Per click advertising strategy.
- Branded Campaigns
- Solutions Campaigns
- Retargeting Campaigns
- Conquest Campaigns
6.4.3. Key Performance Indicator.
6.4.3.1. Content Marketing KPIs
- Overall traffic
- Time on page
- Click-through rate (CTR) of internal links
- Scroll depth
- Bounce rate
- Comments
- Social shares
- Links
- Organic rankings
- Brand market share
- Leads
- Conversions
- Page values
- Subscribers
- Customer lifetime value (CLV)
- Customer retention
- Content Attribution
- Customer acquisition costs (CAC)
- Overall ROI
6.4.3.2. Search Engine Optimization KPIs.
- Organic Traffic
- Organic Traffic By Visitor Location
- Mobile Organic Traffic
- How many distinct pages generate organic traffic?
- New Organic Traffic
- Organic Impressions
- Average Time on Page
- Scroll Depth
- Content Length
- Dwell Time
- Session Duration
- Pages Per Session
- Bounce Rate
- Exit Pages
- Page Load Speeds
- Percentage of Returning Visitors
- Keyword Rankings
- Number of Ranking Keywords
- Commercial-Intent Keywords
- Branded Search Volume
- Non-Branded Search Volume
- Competitor Rankings
- Featured Snippets
- Keyword Difficulty
- Estimated Traffic
- Traffic Value
- Query Impressions
- Click-Through Rate (CTR)
- Meta Title Length
- Overall Number of Backlinks
- Number of Unique Referring Domains
- Number of Backlinks to Specific Pages
- New Backlinks
- Lost Backlinks
- Backlink Referral Traffic
- Backlink Quality
- Backlink Relevance
- Most Valuable Backlink
- Link-Building Momentum
- Link Velocity
- Domain Authority
- Domain Rating Distribution
- Internal Links
- Crawl Errors
- Goals/Conversions
- Conversion Rate
- Revenue Per Visitor
- Return on SEO Investment
- Growth
6.4.3.3. Social Media Marketing KPIs
- Activity metrics
1.1. Average response time
1.2. Content rate
- Blog posts per period
- Presentations per period
- Videos per period
- E-books per period
- White papers per period
- Infographics per period
- Other types of content creation per period
1.3. Post rate
- Tweets per period
- Facebook posts per period
- LinkedIn updates per period
- Google+ updates per period
- Pins per period
- Instagram posts per period
- Forum posts per period
- also any other social media platforms you use regularly
1.4. Post topic mix
1.5. Post type mix
1.6. Response rate
1.7. Social media marketing budget
- Reach metrics
2.1. Audience growth rate
2.2. Average position
2.3. Brand awareness
2.4. CPM
2.5. Fans/followers
2.6.Influence score
2.7.Keyword frequency
2.8. Post reach
2.9. Potential impressions
2.10.Potential reach
2.11.Share of audience
2.12. Share of engagement
2.13. Share of voice
2.14. Sentiment
2.15. Video views
- Engagement Metrics
3.1. Amplification rate
3.2. Applause rate
3.3. Comment rate
3.4. Conversation rate
3.5. Engagement as a percentage of the audience
3.6. Engagement per fan/follower
3.7. Virality
- Acquisition Metrics
4.1. Blog subscribers
4.2. Bounce rate
4.3. Click-throughs
4.4. Click-through rate
4.5. CPC
4.6. Email subscriptions
4.7. Leads
4.8. Links
4.9. Micro-conversions
4.10. Pageviews
4.11. Percentage of social visits
4.12. Traffic ratio
- Conversion Metrics.
5.1. Average purchase value/average order value
5.2. Average revenue per customer
5.3. Conversions
5.4. Conversion rate
5.5. New visitor conversions
5.6. Return visitor conversions
5.7. RPC (revenue per click)
5.8. Social media conversion rate
5.9. ROI or return on investment
6.4.3.4. Email Marketing KPIs
- Number of emails delivered
- Number of emails opened
- Click-through rate
- Click-to-open rate
- Unsubscribe rate
- Bounce rate (hard and soft)
- Spam complaints
- Social shares
- Conversions
- Forwards
6.4.3.5. Marketing Automation KPIs
- Acquisition Indicators
- Number of active/inactive contacts
- Prospect qualification rate
- Engagement indicators
- Engagement rate
- Click rate (Call-to-action)
- Form fill rate
- Opening, click, and unsubscribe email rate
- Date of the last update
- Conversion Indicators
- Conversion rate: from contacts to prospects
- Conversion rate: from prospects to clients
- Conversion rate by objective
- Lead average score
- Retention Indicators.
- Cost per prospect
- Income generated
- Repurchase rate
- Marketing automation ROI
6.4.3.6. Web analytics KPIs.
- Users and Sessions: How does the traffic to the website change over time?
- New and Returning Visitors: How frequently do users visit the website?
- Bounce Rate: Are the visitors’ requirements being met?
- Goal Conversion Rate: Do visitors perform desired target actions?
- Visitors’ Time on Page: How long do they stay on a site?
- Average Page Load Time: How critical is page speed in reality?
- Bounce Rate: Are there problems with specific browsers?
- Organic vs Paid: What is the ratio of organic vs paid traffic?
- Average Session Length: What is the quality of the traffic that was generated?
- Top 5 Search Queries: Which are the most frequently asked queries (FAQs)?
- Age & Gender: What is the distribution of users?
- Visited pages/ Session: average visited pages
- Broken down by Gender: Which content has received the most views?
- Top 10 Landing Pages: Which are the most relevant landing pages that receive more views?
6.4.3.7. Pay Per Click KPI
- Clicks
- Click-Through Rate (CTR)
- Click to Open Rate
- Cost Per Click
- Cost Per Action
- Average Position
- Followers
- Subscribers
- Return on Investment (ROI)
- Average Order Value (AOV)