Skip to content
Menu
International Institute Of Digital Marketing™
  • LEARNING LEAF
  • CERTIFICATIONS
  • UPCOMING EVENTS
  • IIDM LIBRARY
    • IIDM English Library
    • IIDM GERMAN Library
    • IIDM RUSSIAN Library
  • CONTACT US
International Institute Of Digital Marketing™

Digital Marketing Strategy for a Marketing agency

Posted on October 6, 2021March 4, 2022

Digital Space company is a renowned digital marketing agency with extensive experience in search engine optimisation (SEO), Google Ads, Facebook Ads, Social Media Management, Web Design, Web Development, User Experience, Data Analytics, and more. 

For over a decade, we’ve worked with individuals, business owners, marketing managers, and companies from around the world on a daily basis to help them realise their online goals. We look forward to working with you next. 

Tools we use to market our businesses

Industry: Marketing Agency

Vision: We aim to empower Small businesses through digital space

Target Audiece: Small businesses (1-10 employees)

Unique selling point: Affordable, Quality, empathy.

Goals

Short term goals: 

  • Brand awareness. 
  • Creation of Social Media accounts and Website. 
  • Run sponsored Ads. 

Long term goals: 

  • Increase sales organically. 
  • Affiliate Marketing 
  • Build professional relationship with our client 

key Perfomance Indicator

  • New leads and qualified leads should be monitored per month using CRM software to categorise sales funnel. 
  • Retention rate should be monitored. 
  • Traffic and conversion from organic search should be monitored. 
  • Monitor engagement rate on Social Media. 
  • Use Google Analytics calculated metrics that will help us track; Real conversion rate per user, Gross calculated profit, Average time per user, Combine results/metrics performance, Product views per transaction 

WHAT TO DO ? TO ACHIEVE OUR GOALS. 

  • Create SEO- optimised content to rank high on Search Engine Result Pages. 
  • Campaigns should be highly targeted to reach the targeted audience. 
  • Provide an excellent User experience. 
  • Offer discounts from time to time. 
  • Apply excellent link building skills to connect landing pages. 
  • Use SEO tools for keyword research to provide quality content. 
  • Social Media Automation tools should be used to plan, publish and monitor social media engage 

Tools

  • Social Media Marketing Platforms. … 
  • Influencer Marketing. … 
  • Email Marketing. … 
  • Content Marketing. … 
  • Search Engine Optimization (SEO) Marketing. … 
  • Pay-per-click (PPC) … 
  • Affiliate Marketing 8. … 
  • Mobile Marketing 

Author

 

Fikile Thambeka Ngcongo ,She is a marketing. she have working experience as a sales agent, Marketing Trainee and Digital Marketing Analyst and academic experience will help me carry out the duties required, as it specifically taught me how to communicate effectively and persuade. Good behaviour, easily adapt to the new environment, good time management and creativity.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

©2023 International Institute Of Digital Marketing™ | Powered by SuperbThemes & WordPress