When Cadbury was founded, they were pioneers of good business, putting people and communities at the heart of how we made and sold chocolate. They believe that this generous spirit is as important today as it’s ever been people and communities at the heart of how they make and sell chocolate. They believe that this generous spirit is as important today as it’s ever been.
Mission and Vision
“Cadbury means quality; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure that our promise is delivered.” That’s Cadbury’s mission
Cadbury’s vision is to work together to create brands people love.
The marketing objective was to improve the effectiveness of communications to increase the base sales of the Cadbury Dairy Milk product. The test would reduce the number of in-store promotions and deliver a more profitable and sustainable year of sales for Cadbury.
Segmentation, targeting, positioning in the Marketing strategy of Cadbury.
The segmentation of Cadbury products is based on a mix of demographics, behavioral & psychographic factors; like on the basis as Income & occasions. You will find people of all age groups and backgrounds enjoying Cadbury products. Cadbury’s products offerings are mostly based on the production capacity, pricing of the various packs, packaging designs, storage facilities at the outlets, occasional & situational, and many other factors.
Although Cadbury has targeted people from all age groups, it has distinguished its product offerings to a specific class of consumer groups. For example, Cadbury Temptations and Bourneville are meant for higher-end consumer groups willing to pay more & Cadbury SILK is targeted at the people who can’t resist chocolates. It has positioned itself as a symbol of good times & a spontaneous brand that is carefree, meant for special and real moments in life.
Every successful business requires a great Digital Marketing Strategy.
Cadburys engagement on social media. Regular competitions are held across their social media channels to win Cadbury’s products and tickets to Cadbury World, which is a great way of engaging their followers and encouraging users to contribute their own content.
Cadbury believes that the best things in life should be shared. So on their website, they share everything from their delicious products to tasty recipes, online gifting, the latest Cadbury news, and more!