9 minute read
The Catering Industry is a highly competitive one. If you provide catering services, you should market yourself digitally. You need a Digital Marketing Strategy that can boost your clients if you want to stand toe to toe with hundreds of other local caterers.
According to a recent survey, 91% of people rely entirely on the Internet to find suitable Catering services for their events/functions.
Because it helps to raise awareness of your catering services in your niche market, online marketing has become an important part of your daily operations.
Use the following effective strategies to promote your catering company’s online presence.
Start With Analytics
It may sound backwards to start with analytics, but the first step in any strategy is determining your goals and your KPIs (key performance indicators). What do you want to achieve, and how will you measure it? As a catering business, your primary goal for a digital marketing strategy is to increase the number of potential customers who contact you via a phone number or contact form on your website. In Google Analytics, make sure you’re tracking phone call clicks and contact form submissions as goals.
Once you’ve set up Google Analytics to track these actions, you can fine-tune your digital marketing strategy to ensure you’re meeting your objectives.
Practice Search Engine Optimization(SEO)
Catering is a business that relies entirely on the local community, so having a strong presence in localized searches is critical to your success. After all, the majority of people will find you via Google, so you want to be at the top of the results. Local SEO is the process of improving your search engine ranking for location-specific searches such as “best catering company near me” or “best catering company in Manchester.” Here are a few suggestions for improving your local search engine presence:
Get Listed with Google My Business:
Begin by registering your business with Google My Business. This will ensure that your company is listed on the map and sidebar with a brief business profile. Signing up is straightforward, and all you have to do is confirm your company address by receiving a letter in the mail from Google.
Get High-Quality Reviews:
Good reviews not only shed a bright light on your company and provide trust to potential buyers, but they also help you rank higher. Contact all previous customers who were pleased with your services and ask them to leave you a favorable review. This will have a significant impact on your organic visibility in the long run.
Enrich Your Listing with Photos and Additional Info:
Add as many details to your business listing as possible, such as hours of operation, photos from previous events, and a menu if you have one. This type of information, like reviews, is extremely useful to prospective consumers, but it also helps enhance the quality and visibility of your company listing.
Use Social Media To Drive Traffic Make
You may also utilize social networks like Facebook to generate online traffic while also creating new connecting opportunities. You will also be able to upload photographs of your cuisine. Here’s what you should do when posting photographs to sites like Facebook:
- Tag them – Tag your photos with every suitable term you can think of. Include any term you think someone might search for to find the dish.
- Use keyword-rich text – When writing your title and description, describe the photo accurately so that people who are looking for
- Link to your site in the description – In your description, including a link to your company’s website. People passing by will provide you with vital traffic. By providing a link, you also encourage others to give you credit when they use your Facebook photo on their blog by linking to your website rather than your Facebook page.
Use Of Paid Search Ads
SEO is vital, but ranking on the first page of Google organically takes time. Paid Search advertising helps your firm to quickly climb the rankings and position itself ahead of your competition.
Because your prospective clients are actively looking for catering providers, it is evident that they are in the consideration stage. Paid Search Campaigns allow you to appear for the particular keywords that these consumers are seeking while also emphasizing your company’s unique benefits.
Content Is King
Catering has a significant edge over many other service-based businesses in that it naturally lends itself to high-quality visual material. Content generation might be difficult for companies that do not offer physical products, but food is always an excellent source of delicious content.
Make the most of your activities by taking lots of photographs. Use these images to fill out your social media networks and website with delectable content. This generates the social evidence that potential consumers need when selecting the best catering business for their event.
Make Certain That Your Landing Page Is Optimized
Whether your business simply caters or you are a restaurant that also caters, it is critical that you have highly optimized landing pages. Your landing page should have high-quality, vibrant graphics that demonstrate the high quality of food your business delivers. The content should be straightforward and concise, and it should be supplemented by other trust signals such as reviews and connections to your social accounts. The most crucial aspect of an effective landing page is a clear Call to Action. It should be easy for users to submit their information and get in touch with you. Make the contact form the highlight of your landing page so you can increase your conversion rates and get more client requests.
Get Started with Your Catering Digital Marketing Strategy
Although you now know where you need to go, getting there can be difficult.
International Institute of Digital Marketing ™puts forth the energy, devotion, and strength to make Digital Skills and the principles of Digital Marketing available and accessible to anyone and everyone who needs to develop their marketing skills in the digital age. We work to achieve this through our four core values. Contact us to schedule a consultation with one of our digital marketing experts.