Marketing handmade craft items can be really hard to achieve because at first they are made in small quantities and the maker may not provide the same amount of marketing strategy as big companies. You should learn ways to obtain more access by spending less.
As a beginner in this business, creators should learn to distinguish their audience, create an online shop for them, try to drive more traffic to their online shop and social media accounts, and most importantly create a marketing strategy plan that boosts the business. Here are some tips for your handmade arts and crafts business;
1.Measure The Current Success of Your Business
Surely, money is important when you own a business. You should be aware of how much money is going in and out of your business. Measuring business success sometimes means checking out the money flow data.
One other important measurement is being sure about your customer satisfaction. If your customers aren’t satisfied after buying from your crafts business, they probably won’t buy again. This brings us to another subject;
2.Understand Your Customer
You should focus on your customer’s habits as it makes you more creative.
Handmade marketing success begins with understanding how your customer acts. The best way to do this is to create an ideal persona for your product. Think about their age, demographics, gender.
Try to keep up with what the majority likes as you can’t make everyone pleased. So it is stable to have some loyal followers, buyers who keep up with you regularly.
5.Trust is Important!
You should consider making more content that includes short and fun videos as they catch attention and are more memorable. This way you can be sincere and gain your customer’s trust.
6.Choosing Correct Channel
It’s very important to know your audience and use the channels they use the most.
Using Facebook Ads, in particular, can be a cost-effective way to find new customers where they spend a lot of time. This makes paid social media a big investment for arts and craft businesses, even with minimal marketing budgets it works well.
You can try content marketing by posting regularly to social media accounts. You can get your name out there, and attract potential new audiences by running contests and giveaways. And also you can create a business blog. That way you can engage with your customers and be in touch with them.
7.Set Your Goals Realistically!
To be realistic, your goal must be an objective which you are willing and able to work. If you aspire for growth, your realistic and SMART (Specific, Measurable, Attainable, Relevant, and Timely) goals will help you track your progress better.
- Within 3 months, I want to be able to sell 8 products.
- Within 4 months, I want to have 400 followers on Instagram.
- Within 5 months I want to be able to sell to 5 different customers.
- Within 7 months, I want to have 5 product orders per month.
- Within 8 months, I want to have 2,000 followers on Instagram.
- Create 3 Instagram and Facebook videos per month.
8.Packing Your Products
Keep consistent with your branding, your logo, patterns, designs, colors. Don’t forget that your ideal audience loves handmade products. So put the effort into your packaging. Consider writing personalized notes and you can add a business card to be seen as more professional and to be more memorable.
You have a major plus by creating unique and sometimes customizable products. So these qualities are really hard to find in mass-production results.
Don’t forget that the pandemic has made people shop when they want, how they want, and where they want, all the while providing a pleasant and easy experience. So you have as much opportunity as them with digital marketing!
Umit Arslan is a Licensed Digital Marketing Master™ at The International Institute of Digital Marketing™ and an enthusiast of the digital marketing world.
He loves to read, learn, and share his knowledge.