Keywords, Dental Digital Marketing, dental marketing, dentist, Social media marketing, SEO, paid advertising, target audience
As a result of the pandemic, digital marketing is a critical form of marketing for any business, even in healthcare. Acquiring new patients can be a challenge for dental offices especially in smaller areas. To increase awareness, digital marketing is fundamental in creating a market strategy to reach goals and objectives for any dental clinic/ office to utilize. دانيال الفيس
Whether it is a corporation or individual owned, dental offices can benefit from digital marketing in the form of social media. It’s fast, easy and affordable, perfect for any office to gain new patients. لعبه عشره كوتشينه
Scroll down to find how to create a digital marketing strategy for your dental office.
Analyze Your Current Business
First you need to analyze your current business.
As yourself:
- What needs to or should be be improved
- What do you want out of creating this strategy
- Why do you want invest the time and money into a digital marketing strategy
Set Your goals
- Create 2 to 3 main goals
- And 3 to 5 supporting goals
- The supporting goals can be short-term goals that will be easy to accomplish and support the main goals
- The main goals are long term goals that will take more time and effort unlike the supporting goals.
- SMART: Specifica, Measurable, Attainable, Relevant and Timely
Examples of long-term goals would be:
- In 2 years, I want to get my investment back
Examples of short-term goals:
- In 6 months, I want to have at least x amount of followers on instagram
- In 4 months, I want to create (or improve) my website for my dental office
Now it is time to create your digital presence weather it is through social media or your website, anything that can digitally exposure your business, is your online presence.
Overall, you want to make your digital presence and as a result increase revenue and awareness for your business.
Website
If you want to start with improving your website as it will be the main source of finding your business and all its information. It will also be the website that you will be promoting through various social media platforms, so it would best to start with a website that attracts readers and has all up-to-date information about your dental office.
Tools to help with your website:
Google My Business
- Google my Business is a helpful tool for your business to be seen by those in your area
- Whenever someone google for example dental offices near me, your business will pop up as one of the dental offices in the area
- Google my Business allows you to have the necessary information for users to find easily while searching
- It will have your store hours, phone number, address, services etc.
- It will also provide a feature of reviews and ratings for users to easily see
There are many free platforms to help you make a website: WIX, SquareSpace, or build your own from scratch with Shopify
Build Your Brand
What do you want to be known for?
What sets you apart from other dental offices in your area?
Why should people go to you?
Research Other Dental Offices
Find out what other dental offices are doing in your area. What are they not doing? From there expand your search. Gain inspiration from what other offices are doing that you can bring into your area.
Create Your Marketing Budget
Think strategically when developing your marketing budget. Some strategies do not require any funding at all just a good SEO strategy and content that is relevant today.
However, investing in a long-term SEO strategy can be beneficial in gaining more patients without spending the amount of time and energy in developing high SEO scores and clickable content.
Improve SEO Score
SEO is your search engine ranking. You want to create unique and relevant key words that people are most likely using while searching for a dental office or for any dental related questions.
Titles and descriptions are important in SEO. You want to make sure that relative areas such as headings and tags are all using key words.
Paid Search Advertising
Can help promote your business. It can also improve your Click Through Rate.
Reviews and Feedback
Always respond to reviews and feedback to build/ improve customer relationships.
Social Media
What to post? What not to post?
Post content that fit your brand. Whether it is showing the environment as a happy place so those who are afraid of the dentist might feel more comfortable seeing the environment upon entering. Or showing all the different services you might provide.
Facebook is a useful tool in finding ratings and reviews. It is also a great way for people to message your business to ask questions and book appointments.
Conclusion
Even the a dental office needs to have a digital marketing startegy to stay relevant. Invest the time and money into your digital marketing strategy to optimize results. Google and other search engines are resources for people to find dental offices near them. Any questions can be answered with a single search so it is important for your website and social media to be the answer patients are looking for. موقع ون كارد الجديد
Monitor your social media platforms and website daily or at least weekly. Use your KPI’s to evaluate performance and make improvements where necessary.