By Athi Gwarube | 28 /03/2022 | Digital marketing strategy
Are you ever wondering how the internet will impact public and private educational institutions?
If so, this is an important factor to consider.
There are many people on the internet, and many of them are either students or parents seeking an institute that offers a particular course
Numerous educational institutions offer various courses. Education, hands-on training, and professional opportunities are not enough for an educational institution to attract talented students.
By establishing a strong online presence, you will be able to build your online reputation.
In this manner, you will increase your chances of having more people recommend your institute for the courses offered and close your application process in a short period of time.
We will discuss in detail how digital marketing strategies can benefit an educational institute.
If you own an educational institute, you must start thinking about digital marketing for your business.
Prior to discussing the digital marketing strategies for educational institutes, let’s examine why they need digital marketing in the first place.
What Are the Benefits of Digital Marketing for Educational Institutes?
- Online marketing is effective and affordable
By utilizing pay-per-click advertisements, more unnecessary costs can be reduced, thus making it extremely cost-effective
An effective digital marketing campaign can go to the right target audience at the right time at a low cost if it is planned and directed well.
- Brand awareness can be increased through digital marketing
One of the most effective ways to create brand awareness within a short period of time is through online marketing.
With the help of digital marketing services & strategies, educational institutions can get more leads, attract more people and enrollment, and increase brand awareness among users.
- A higher return on investment
ROI (Return on Investment) is a calculation of how much you earn from your digital marketing campaign, based on how much money you invest in it.
The digital market has helped increase the overall ROI of a business. Using online marketing, educational institutions can effectively convert the target audience and students to take admission, thus increasing their return on investment.
- The ability to track performance easily
Performance tracking is one of the main features of digital marketing. Marketing/admissions campaigns can be tracked.
They are very accurate and easy to understand. Compared to traditional marketing in digital marketing one can see the audience who have seen the ad, the number of ad clicks, and so on.
Digital advertising makes it easy since every interaction is tracked. Knowing how many people view your advertisement and what actions they take is also important.
The majority of online advertising platforms offer options to refine your ad targeting, copy, and design based on your ad’s performance.
- The target audience is easily accessible:
Due to the fact that almost all of the target audience of educational institutions uses the internet, online marketing is an excellent method of reaching them.
This is why, when it comes to marketing educational institutions, digital marketing provides the most appropriate solution
We just listed a few advantages of digital marketing for education (and other industries, too).
Let’s now look at the top five digital marketing strategies for educational institutions.
Four Digital Marketing Strategies for educational institutes
To promote and connect with students online, educational institutes need to go digital.
One of the main objectives is to create an online presence through which educational institutions can build a brand that local and global students and professors will want to be a part of.
By using online marketing, you can establish authority and distinguish yourself from the competition.
However, launching a successful digital marketing campaign is a complex process.
In order to develop a reliable digital marketing strategy, you should consider the following steps:
Decide what you want to accomplish
It is important to identify your goals before implementing an online marketing strategy.
By setting goals and objectives, you can plan each step in the right direction. In order to define your objectives for your digital marketing campaign, consider what you hope to accomplish through the various forms of digital marketing.
As an educational institute, one of your objectives can be to gain more supporters on social media pages, increase the number of applications for admissions online, or become the most popular educational institute on Google.
These goals can be achieved by marketing digitally
AIM FOR THE RIGHT KPIs
In spite of the objective of increased enrollment, if you measure it exclusively, you won’t see your results fast enough to make adjustments.
Tracking the following KPIs is a good way to gauge your marketing strategy:
Your website is your face to your customers, what your customers recognize about your product, service, and values. The aim is to increase the number of prospects who embrace your institute. These KPIs provide valuable metrics on how your website is working:
- The number of unique visitors to the site:
How many new prospects discover your website for the first time? Adjust your digital marketing strategy to increase brand visibility.
- Opt-in registrations:
How many students are enrolled in the course?
- Website visits that return.
What is the frequency of your prospects returning to your site? Increase return visits by providing valuable information and updating it regularly.
- Time spent on a website.
What is the average time spent on your site? Ensure your pages load quickly and make your site interesting so they’ll stay longer.
Traffic Sources measures which sources of traffic are driving visitors to your site and compares them all.
Direct, referral and search traffic are the three main sources of site traffic, although campaigns such as banner ads or the paid search may also drive traffic to your site.
Social Interaction KPI measures how effective your social media campaigns are at engaging your target audience.
In order for a post or story to become viral, it is critical to nurture the right interactions.
A strong social media measurement strategy will correlate these interactions with other marketing goals, such as website conversion.
Create an effective social media presence
According to statistics, there are approximately 3.9 billion social media users worldwide in 2022, with the student community participating on many of the platforms.
Creating a strong social media presence is one of the best digital marketing strategies for educational institutions.
Implementing a social media marketing persona to represent your target audience can be beneficial. The marketing persona should include details such as age, gender, education, goals, and challenges.
By adapting to social media trends and posting relevant content, you will gain popularity among the young crowd.
Adapt the institute’s website to mobile devices
More people today use mobile internet than desktop. You should optimize your website for mobile devices as most of your target audience, namely students, browses on mobile.
This is another essential digital marketing strategy for educational institutions.
Ensure that your website is also user-friendly with regards to minimal loading time, relevant content, FAQ, contact option, sign up/inquiry form, etc. Digital marketing strategies for educational institutions should include developing a user-friendly, mobile-friendly website.
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