Creating a digital strategy for nonprofits can certainly seem threatening when well-thought-out as a whole, here is a look at the secret, and the essentials you’ll need to consider when building a non-profit marketing plan for your organization.
You need to put in place:
Set out what’s your organization’s long-term vision and how do you want to do that vision into actionable items.
You have to set up the main goal of your organization and why you started it in the first place
Moreover, having a mission and a vision will give you a visualization of the strategic priorities that your organization sets and those strategic priorities guide you in to where you should direct your digital marketing and communications channels.
Study your nonprofit’s audience in the digital environment.
Creating a strategic plan that will appeal to your online audience activities and interests starts with digging dip into your existing data. Use your Facebook page, Google Analytics, email marketing to scrutinize where your target audience can be found and how they interact with your current content.
Take a look into your competitors and see what you can learn from them
Always have a birds-eye view of your competitors and their current audience and see how they are doing their campaigns. Also, look at what platforms do they get more engagement and start utilizing those platforms to see if you can get more learning from their experience.
Understand which social media platform will work best for your organization
Facebook- With roughly 2.89 billion monthly active users as of the second quarter of 2021, Facebook is the biggest social network worldwide. Testing on using this kind of social media platform can make you leverage on getting the right audience to showcase your cause and it might also help you to get more fundraising in the long run
LinkedIn- With 756 million members, however, it is not known how many are active every day or every month. You can find professionals who can donate to your organization or who can help you in developing your organization in a better way sometimes free of charge.
Evaluate which paid or unpaid digital marketing services you will use
Search Engine Marketing (SEM): You can start testing on paid search engines and see how you can get new donors to your organization. You can market on Google Ads, Google Search Partners, YouTube, and the Google Display Network. These ads show up on hundreds of thousands of sites and can be targeted to both those who are searching for nonprofit organizations or those who want to donate money to non-profit organizations.
Search Engine Optimization (SEO): this is the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to get more attention and attract prospective and existing customers to your business. You can leverage this by making sure you use the right keyword you want your non-profit organization wants to display.
Local Newspapers: Local newspaper ads are great new nonprofit organizations as they help increase awareness and it can get you the right audience who can donate more money than most of the other platforms.
Creating a non-profit digital strategy can seem very complex for organizations that haven’t yet dedicated a ton of energy or resources to conducting full-scale campaigns. While online fundraising platforms have made it easier than ever to get up and running fast, actually scaling up those efforts into rigorous, well-organized, and fully promoted digital campaigns takes a little more effort.
You can also learn digital marketing strategies for nonprofits on this link
The institute of digital marketing will help you to set up a well thought digital marketing strategy for your organization.
About the Author:
Ubeydullah Abdiweli is a Digital Marketing intern at the International Institute of Digital Marketing™.