You can use this strategy completely so that digital marketing for property can be optimal. This is not temporary, but the benefits are long-term. Not done in 1 day or 1 month, but you just have to plan where you want to start from which is easiest.
Have a Website
The website is like your office that your potential customers can visit at any time. You can imagine, if you don’t have an office, it’s less comfortable than having your own office for your property.
But is it still possible without an office? Of course, you can, because everything is a process. Having a real office can be visited by customers at certain times such as 08.00 CET to 17.00 CET but with a website, your customers can come to your office online at any time.
Therefore you must provide complete information on your website. At least have several pages such as:
- Home – The front page of the website contains the menu, header banner, side/footer widget
- About – Contains who you are
- Project / Product – Contains about your projects
- Blog – Contains the latest information including tips, promos, and more
- Contact – contains your contact information
- Simulation – In addition if you can include simulation calculations
These 4 important points are often ignored by property owners when they want to have a website, due to a lack of information:
- SEO Friendly
- Mobile Responsive
- Premium Theme
- Content Copywriting
Social Media Marketing (SMM)
The second strategy after you have a website, of course, you also have to have a social media account to introduce your product digitally. There are several media that you can use such as:
– Youtube, etc
In Social Media Marketing there are 2 patterns that are usually used:
- Paid Advertising (Ads) – Social Media Advertising
You market your property using paid social media advertising. Maybe you often hear the term Facebook Ads, Instagram Ads. You can do this in 2 ways:
1.1. You do it yourself.
You can recruit new employees who can manage Facebook ads, of course, they already understand how to advertise, starting from how to make an ad, Create a target market, determine interests, demographics, Payment, and also Reporting.
1.2. You give to the advertising service.
You can give Facebook Ads or Instagram Ads advertising service providers. For this second point, in addition to the terms and conditions described in the first point, you must get at least 2: Transparent advertising cost usage report % Fee they get from the given budget. For others, you can negotiate according to your agreement.
- Organic – Social Media Optimization (SMO)
Organic referred to here is the pattern of managing your various social media accounts with optimization strategies (free). So it’s done manually. Usually, the initial strategy is to do research, create accounts as needed or according to research results and manage accounts.
The management of these social media accounts is usually different from organic and paid ones. Although the content can be used together.
So what should the social media account manager do for this property’s digital marketing strategy?
Determine Social Media Plan such as posting Quote, Fact, Trend, Best Picture, Mini Activity, News, IG Story, IG Slide, Selling) Create other content such as aerial images (eye bird), Live Coverage, Video when the developer builds (real), Manage such as Post, Response, Delete Spam to keep your account active.
This pattern can also be done by your team or distributed to social media account management services.
Search Engine Marketing (SEM).
The next strategy is to use search engine marketing. As with Social Media, some are paid and some are free.
- SEO (Search Engine Optimization)
Digital Marketing SEO is a strategy that many people say is classic. Because from the past until now it is still being used and as long as you use a search engine, the SEO work will still be there. The most commonly used purpose is to bring up your website on page 1 of a search.
Therefore, in the beginning, it was stated that when you buy or create a website, the website should be SEO Friendly.
Example: If a prospective customer needs a type 70 house near the airport, they will usually be searched on google, by typing the word house type 70 near the airport, it will appear on the search page.
Has your website appeared? If yes, it means you have used the SEO strategy.
- SEA (Search Engine Advertising)
The second strategy of SEM is Advertising (paid). Using paid advertising using search engines. The most widely used is to use Google Ads.
How to use it? Unlike SEO, you only pay for the services of people who optimize, for Google Ads, you pay for every click or display of ads that appear on search engines.
Can be done alone or can also be given to people who receive services in the field of advertising google ads for the property.
- Google Maps / Google My Business
It’s not new anymore, because every day you also use it, the most used is usually on WhatsApp with location sharing. Is your project and office already on google maps?
Besides being easy to find, customers can also provide a review of your product or service using this google maps.
Social Chat Service (WhatsApp)
Make sure you have several social chat services that your potential customers can contact listed on social media accounts, websites and others.
In addition to social chat, now there are also bots that can answer automatically on websites or on your social media accounts, waiting for you to respond directly.
Social Chat installation should be made easier, just by clicking directly into your chat.
Active in the Property Marketplace
In addition to the 4 strategies above, you can also take advantage of property marketplace services. If you can’t optimize the strategy above, you can start trying from the marketplace.
Join the big site marketplace
Joining various major marketplace sites is one strategy that you should try the first time. Of course with various techniques that you must understand. There is no harm in trying, because for some potential customers when they think of property, they immediately open a marketplace site.
For example, if I want to open the news, I don’t need to search on Google, but immediately open the detik or Kompas website. It’s the same with marketplaces.
The following is a list of marketplace sites that you can use:
– dot property
– 99. co
Take advantage of the Facebook Marketplace
In addition to using the SMO described above, you can also use the marketplace. Although not all Facebook accounts have this facility. For those of you who want to use it, here are some tips:
– Great photos in bulk
– Photos should be real
– Photos from various sides (front, back, left, right, angle, and eye bird)
– Description of your property
– Property Classified Ads and Forums
In addition to the Facebook and property marketplaces, you still have the opportunity to use classified ads and special forums that discuss the property. You just need to search on google forum property:
– Property Forum
– Kaskus, etc
– Offline Marketing
Offline marketing strategy is the key to dealing between sellers and buyers in the property sector. Because buying property can’t be like buying a product, wrapped and shipped. But for the digital strategy property is just an approximation method. You should keep in mind that:
– Consumers feel very appreciated when given a small gift
– Face to face for small talk is a culture in our nation
– Have lunch
– Open house
is a strategy that you still have to do, while starting to set aside your budget and your strategy to start using digital marketing properties.