Many girls will get interested in fashion when they turn to teenager. The majority of people will purchase clothes in the mall, for example, Zara, Garage, H&M and Lululemon. Nowadays, there had a lot of small clothing business brand came up. Especially in Korea, the majority small business are target 10 to 20 years old girls.
Since your business just started, you will only have limited money and your financial did not allow you to rent a shop to sell your designed clothes or do the wholesale. Therefore, the only way that you can do is through the internet to expand your business.
How did the entrepreneurs being successful?
5 Steps to RUN A Clothing BUSINESS
- Create Social Media Accounts for the Business
- Identify the business Short and Long term goal
- Content and Identify the Unique Selling Point for the Business
- Search Engine Optimization (SEO)
- How to run the Social Media
1. Creating Social Media Accounts for the Business
First, the most important thing is open an official website for your business. Because it can make or break for generating more revenue, clearly establishing who you are, what you represent and what you stand for, you increase the chances of your customers buying from you. Without a website, people can’t easily find quality and reliable information on your business. Thus, the website quality is important too, no one will be interested in visiting an ugly website.
Nevertheless, create an official website can help the entrepreneurs save a lot of time and works. For example, websites can help customers find useful information without needing to call, which ultimately provides an all-around better user experience. If the customers can find the information from the website, then they do not need to call entrepreneurs, and the entrepreneurs can have the time to work with another things.
Entrepreneurs have to find out which social media platform that the targeted clients will use the most. It can be Instagram or Facebook. It will benefit on drive the business growth, help to reach the potential customers, help to retain customers, help businesses stand out etc.
2. Identify the business Short and Long term goal
Set up a goal can help the team to focus on one thing, promote team work and measure success.
Short term goal can be need to be more active on the social media, like for the next 2 to 3 months, the browsing rate need to increase at least 20 to 30%.
Long term goal can be set up a target for the next season and the whole year revenue.
As an example, the company are targeting the spring season and all the staff will divided into different groups. Designers must finish design next season clothes before mid January, then the procurement department need to contact the factory to see whether they can make the clothes out before March. The marketing group need to discuss the way for how to promote the new clothes, contact the model, choosing which theme as the background to take the product pictures etc. After that, discuss the price range for each clothes or accessories. Then, the photography and IT department need to have a photo shoot, photoshop and upload to the internet. This is not an easy job.
3. Content and Identify the Unique Selling Point for the Business
Content is the most important part for the business. If your social media or website is fully attract people but you are selling some old fashion clothes or clothes that your target customer do not like it, your social media will be useless, because you cannot hold your customers.
It is good for the company to follow and stick with the trend to see what the girls like the most at that moment. It can provide ideas for what items or what style of clothes that your business should sell. As an example for 2021, hair claw was very popular in the world.
Unique Selling Point is getting at the heart of your business and define your company business position in the market.
For example, are your company is the only one who are selling this items? or is it a design brand.
If your unique selling point can attach people’s eyeball, then customers will come to visit your shop.
4. Search Engine Optimization (SEO)
Think about what is the key words for your business. When people search your business in the internet, the first few items in the search results can really attach people’s attention.
5. How to run the Social Media
Social media can help you to connect with your customers. Social media is a major tool for marketing.
There have some strategies for social media:
1 – # Hashtag
Hashtags help make content discoverable in on-platform searches and, effectively, reach more people. Using trend hashtag in Instagram and Facebook.
This blog is done by Judith Chung.
Published : March 18, 2022