by Beyza Beyenal
OUR BRAND
Casual and relaxed but stylish clothes, mid-priced, good quality.
Branding – Brand personality
The brand personality should be proper to the target audience and match with your personal goals. So, my brand has an energetic, young, but also mature personality. Accordingly, brand colors, fonts, and logo design will be suitable for my brand personality. I will be avoiding sharp and serious designs, color choices, etc.
Audience
Mostly 18–30-year-old female university students or businesswomen.
Location
Turkey
OUR GOALS
Short Term Goals
– Create the brand
– Make 2 months of content planning suitable for the target audience
– Set up the website and social media accounts
– Raise brand awareness
Long term goals
– Ensure the brand recognition
– Make collaborations with celebrities and influencers
– Create unfluctuating sale rates.
How to Raise Brand Awareness?
– Set up social media accounts
– Referral program
– Brand partnership
– Collaboration
– Influencer marketing
Focus on Customer Service
It is crucial to consistently improve your organization’s customer service to ensure it grows and reaches success. But how do we improve customer support? We will create a website that includes the following.
· have an exhaustive FAQs page on our website,
· have a chatbot on our website
· have our social media buttons prominently displayed on our site and,
· ask for feedback.
Digital presence
Social media marketing
In Turkey, social media marketing enormously increased in many industries. The textile industry is the most popular and preferable one through social media marketing, particularly on Instagram. Therefore, social media marketing is the most important key that needs to be used.
Among the social media channels, I will use only Instagram and LinkedIn.
Instagram allows producers to use it as a digital market with its many sale facilities. I will use Instagram to increase my brand awareness and promote my products.
I will use LinkedIn to show my business achievements and recruitment announcements.
Website
Website is a very important tool in many ways but especially for a clothing brand website is an indispensable option. To show the products, make sales, and get returns from the customers there should be a well-designed website.
SEO
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. When you improve your SEO rates, more people visit your website, or it will be more visible. Website as a digital presence covers most of our business, so we will improve our SEO to increase the quantity of website traffic and get a steady place in the industry.
Google My Business
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information. Google My Business verifies your business as creditable and visible to the customers. Therefore, we will use the benefits of this service to improve our brand’s trustworthiness and expand our business.
Competitions
There are so many things that can be learned from the people that in the same business. We will follow our competitors closely to learn from their mistakes and successes.
BEYZA BEYENAL
Digital Marketing Analyst at International Institute of Digital Marketing™