CREATING A STRATEGY PLAN
Creating and documenting a successful strategy plan is the bedrock for a successful business. Research has shown that businesses with a well thought out and documented strategy plans are:
- more likely to consider themselves effective in executing their plan
- less challenged with every aspect of their business
- able to justify their marketing budget
Vision Statement: We believe that everyone irrespective Of race and class deserve affordable, classy and comfortable clothes.
Target Audience: Target audience should be based on their intent instead of their demographics. Demographic targeting only reaches one-third of the potential customer base.
Intent-based targeting which takes into consideration keywords, topics, placements, remarketing list, and demographic groups can help you reach a broader range of audiences.
Hence after much research, our target audience is men and women between the ages of 18-60.
Unique Selling Point: Affordable, classy and comfortable clothes.
Short term goals:
- Brand awareness.
- Creation of Social Media accounts and Website.
- Run sponsored Ads.
Long term goals:
- Increase sales organically.
- Affiliate Marketing.
KEY PERFORMANCE INDICATORS
- New leads and qualified leads should be monitored per month using CRM software to categorise sales funnel.
- Retention rate should be monitored.
- Traffic and conversion from organic search should be monitored.
- Monitor engagement rate on Social Media.
- Use Google Analytics calculated metrics that will help us track; Real conversion rate per user, Gross calculated profit, Average time per user, Combine results/metrics performance, Product views per transaction.
ACTIVITIES TO IMPLEMENT GOALS
- Create SEO- optimised content to rank high on Search Engine Result Pages.
- Campaigns should be highly targeted to reach the targeted audience.
- Provide an excellent User experience.
- Offer discounts from time to time.
- Apply excellent link building skills to connect landing pages.
- Use SEO tools for keyword research to provide quality content.
- Social Media Automation tools should be used to plan, publish and monitor social media engagement.
MEDIUM FOR IMPLEMENTING STRATEGY
- Content Marketing
- Social Media Advertising
- Search Engine Optimization
- Influencer Marketing
- Channel Partnership.
Digital marketing strategies are best optimized when social listening is incorporated. Brand monitoring and analysis gives companies access to public mentions and conversation about its brand, services or products and other relevant topics to their business. These data can be leveraged to fine-tune and boost strategies.
Aniekpeno Ifeh, Digital Marketing Analyst at International Institute of Digital Marketing™.