Esther Sobe
About Intuition
Intuition is an online company owned by Fezile Mandisa Ngwenya, a student at the University of the Western Cape. The products sold at this online store are wigs and sunglasses. She initially started the online store for students and her aim is to be affordable, because as a student herself she understood that there is not a lot you can afford on a student budget.
Know your product
Product knowledge is an essential business skill. Understanding the characteristics of products allows you to present their advantages in a precise and convincing way. Customers respond to salespeople who are enthusiastic, dedicated to their products and eager to share the benefits with them.
This online store sells wigs and sunglasses. knowing which hair in wigs is best for your business is important. This can be established by the owner personally experiencing the product, and also by conducting focus groups to get feedback about the product.
Use Cross- Platform marketing strategy
This includes managing brand exposure across social media, mobile apps, websites, emails, and recommendations from rumors. Cross-channel marketing provides customers with a unified, consistent experience across the brand.
Create pages and accounts for the business on:
- YOUTUBE channel (making videos of the aftercare and installation processes)
- TICK TOK
- create Virtual Broachers
Customer Engagement strategy
A customer engagement strategy is designed to attract the attention of existing and potential customers and provide the best possible experience when interacting with your brand.
Different ways the business can interact with customers.
- Having competition where customers stand a chance to win free products.
- having an open forum where people can leave their reviews
- Be a guest speaker on Podcasts
- Reward referrals, in the form of discounts
It is important to maintain active customer engagement on all digital platforms used.
Summary
Digital Marketing strategies are important especially in light of the pandemic. With good use of SEO and a good digital marketing strategies, small business would have the necessary tools to market themselves effectively.