Value added to business’ and organisations through content creators. Every company needs to communicate to its consumers. Not every company have the same target maket in mind. Content creators differ also in the content they provide.
They all need talented, skilled content creators. There are many different areas to help them reach and engage with their audience. Communicating to customers is done in various ways and takes skills and creativity in many aspects. With a detailed concept and well planned idea of what is needed to execute the stragegy, it’s a good head start to becoming a Content Creator, establish a start up Company or end up working with the top Top 100 Companies in the Digital Content Industry
According to Wikipedia, Content Creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Content is something that is to be expressed through some medium such as speech, writing or any of various arts for self-expression, distribution, marketing and/or publication. Typical forms of content creation include maintaining and updating web sites, blogging, photography, videography, audiography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media. A Pew survey described content creation as the creation of material contribute to the online world.
Designing graphics, writing content, producing audio/visual multimedia or software. There are several ways to start establishing and distributing your content. This plan outlines the strategic plan. Once you’re up and running as a content creator you can explore and sharpen your skills in many areas. By starting a website and displaying your content you provide interaction with current and prospective customers broadening your skillset, brand and influence.
With more apps, webisodes, online storybooks, and other digital content than ever before, the possibilities in exciting new avenues has multiplied incredibly.
Create unique digital content in form of text, audio, video, software, and graphics that are presented and distributed on digital platforms for collaboration, informational, entertaining, educational, or promotional purposes to offer a range of customized, compact to full-service digital content packages focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Goals and Objectives
Explore new avenues.
Use existing platforms to establish followers.
Establish a brand name and profile by working or collaborating on projects. Creating an online presence using various media platforms.
Providing content in various media outlets, via business strategies targeting a specific end-user/audience in specific contexts.
Creating social media posts and managing social accounts, including responding to user comments and questions.
Working with various company departments and sharing content ideas to aid with their content needs.
Establish a range of compact to full-service digital content packages.
Engage the most popular platforms for hosting and distribute created content and build lasting relations.
Top goals to consider
- Increasing Brand Awareness
- Lead/Sales Generating
- Increase Community Engagement
- Grow My Brands Audience
- Increase Web Traffic
Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy.
Understanding the different social networking sites and their respective audiences is important. Defining and evaluating an ongoing marketing plan could be a daunting task. There are tons of social websites, apps, and platforms available, all with different features and niches. How do you appeal to different website audiences? It’s good to have a proper in-depth comprehension of the target audience. Understanding the changing nature of culture and adapting accordingly to make your brand future-proof. The difference between the demographics on Reddit are different from those found on Facebook or Twitter?
Get to know your audience
Defining buyer persona or what may also be called a customer persona, audience persona, or marketing persona that helps you target your ideal customer.
- Internet (blogs, podcasts, websites, social media platforms, e-books, podcasts, etc.)
- Live events (conferences, performances, etc.)
- Printed materials (books, brochures, magazines, packaging, pamphlets, etc.)
- Smartphones (apps, internet access)
- Grow your sales and your fanbase.
- Use customer generated content for ads (which perform better, too!).
- Better target net new and returning customers (so you waste less money).
- A/B test on the fly, using platform analytics to determine winners.
Which social media network you choose will depend on 3 VERY important factors:
- Where your target customers are most concentrated (usage, groups, etc.)
- Where your target customers are most accessible (preferred media, ad targeting, etc.)
- Where your target customers most actively engage with ads (testing required)
It might be a good idea to not get overwhelmed by the vast range of tools at your disposal and not get too up caught up in overanalyzing all the different tools at your diposal. Start small with basic platforms. There is an extensive range of free tools to a field of well-established professional services to use. As the plan gets into motion certain aspects could be expanded and should be questioned, evaluated, and should be improved, upgraded, or replaced where necessary.
While different Content Marketing Platforms have different purposes, their main aim is to assist enterprise brands in solving difficult coordination and management challenges and garner concrete business successes by improving the efficiency of the content management process, increasing the effectiveness of content, and reducing risks to brands.
In short, Content Marketing Platforms help marketers ensure that the content gets targeted, served, and optimized in the distribution phase of their process so that it can be relayed and circulated in a meaningful, on-brand compliant manner that’s engaging .
It also helps you save time in the creation and the promotion of content, while the measurement can focus on the wider business objectives shifting to the social KPIs.
When it comes to CMPs, there are plentiful options. Choosing one of them is a major decision that will profoundly influence the efficiency of your organization and the satisfaction of your team. Doing thorough research and carefully considering your options before committing to a platform is crucial.
Increase ROI with the buyer persona spring
Developed by professors and authors Aleksej Heinze, Gordon Fletcher, Tahir Rashid, Ana Cruz, the buyer persona spring is a model for connecting your business objectives to your buyer persona. It’s called a spring because it involves three distinct loops:
- Content: What kinds of content will speak to your buyer persona?
- Channels: What social channels does your buyer persona use most?
- Data: Good data allows you to monitor your efforts, report on your success, and revise your strategy as needed.
Implementing your strategy again after good metrics and analytics tools and keeping the flow will show exactly what tools, platforms are best and what areas need attention and keeping the plan implemented – sales promotion and brand marketing.
Strategise Collaborate Revaluate
Article written by Daniel Brink
Digital Marketing Analyst Intern at the International Institute Of Digital Marketing™