With the world rapidly changing truly the best way to make it on top of the list of most wanted and booked videographers/photographers is to stay interacting with your audience online through the means of Facebook, twitter, Instagram, WhatsApp business and email address.
Photographers/videographers need a strategic plan if they want to move into the digital world, we have recently seen many stores that sell videos closing their physical shops and moving online to reduce foot traffic and to deliver the product directly to the gadget of the user with the same prices being applied. Some of the channels that have been in the market of supplying videos and photos to the audience online are Netflix, Dstv and Showmax to mention a few.
Below I will take you through the Digital Marketing Strategy Plan of a videographer/photographer bearing in mind that every successful creative artist needs a digital marketing strategy to appeal to the market.
1.Measure your business goals
You must be realistic, set goals that are achievable and work on them especially for new photographers or videographers who want to have a footprint in the digital market for creative artists. Work on a time frame for instance if you have photos to shoot and videos to shoot schedule your days or if possible, have a personal who will deal with your bookings and remind you if you have shoots.
Your goals must be time bound:
Having a certain number of followers on social media within a space of 3 months.
Managing to shoot an estimated number of photos for clients in a period of 3 months.
Setting up a photo shoot spot inside the biggest mall in Joburg in the next 5years.
Franchising your brand so that it can be known and trusted through the world in the next 10 years.
Your goals must be realistic, reasonable, and attainable in both the long-term and the short-term period. If your goals are not attainable your business must measure their strengths, weaknesses, opportunities, and threats to reach their goals (SWOT ANALYSIS).
2.Find the most suitable camera lenses
Having the best lenses in the market for photography make you to be of most demand by clients who go online looking for a photographer/videographer and shooting and posting pictures that catch the viewers attention can also be a way of attracting new customers into your business. You must know the proper lenses to use for every specific shoot and know your lenses like they are your friend, combine them to produce a final product that is appealing to the audience.
Encourage your clients to hook up their friends to do photoshoots with your business and embed your brand on the corner screen of your video and write your name or company on the video just in case people like the quality of the video and they would like a video that is shot by your company.
To keep up with the market you must invest in buying new lenses for your business as it is a vital tool in moving the business forward and bringing in more clients and keeping existing clients. Upgrading camera lenses is the best strategy for startup photographers and videographers.
3.Photo and Video editing software
To deliver the best product to the end user you must edit your picture to look extraordinary not like just any picture on social media, the picture colors and brightness should complement each other.
Amongst others there is software that videographers and photographers use to tone their projects some of these are Photoshop and Adobe Premiere Pro. These software’s require that either the operator or the business of the operator to purchase these software’s and skilled personnel to use these packages.
The interesting thing is big businesses that are excelling in creative arts are using these software’s and making remuneration of over a billion annually, small businesses can also excel with these software’s if they study their audience clearly and deliver as per the needs of the audience.
Adobe Premiere Pro
Adobe pro is a software based on video editing it was developed by the adobe system and published as part of the adobe creative cloud.
If you are new into photography and editing, then you can check a free trial of Adobe Premiere Pro for a month and enhance your skills before you pay the monthly instalments of the programme.
The software is an industry standard in digital art, it was developed in 1988 by Thomas and John knoll it can perform many things with the features it contains and help businesses in the digital field to conduct their duties every day in the workplace, you can also use it to develop your photography/videography business if you are a new bee and videos are shared on YouTube on how to Photoshop.
4.Social Media Presence
Photographer/videographer need a social presence because their client exists in the social media space and their customers also exist in the social space but not only on the digital world but physically, so it is very important that as a photographer you keep your organic style of finding clients as acclimatizing to finding new clients in the likes of:
For you to gain customers you must create and post content consistently. There are many programs that allow creators to create content like Canva, Vimeo and many more. If people always see your brand every time they get on social media, then eventually they will decide to give your service a try and book you for a photoshoot or take a video.
5.Create a website
Creating a website is very important if you want your clients to access your business on the internet. The credibility of the business increases and more and more people are searching online for anything they need, you must use keywords that are catchy to make it on the top of the search engine when customers are searching for the service that you need.
Creating a website is not expensive. It is even free to create websites on programmers like WordPress, Wix and others you can go to YouTube and find tutorials on more websites that allows you to create your website free and very fast.
Once you have a website your clients can be kept informed about what is happening in your business, the prices of the services in a form of catalogue can be able to be published anytime with the website. The website is also vital because you can set it to target a specific target audience and the specific age group.
Your strategy as a video/photographer should be finding new customers on the online space while keeping existing clients with loyalty points and specials to encourage them to demand more video/pictures for their social media and allow your clients to tag you for credit.
6.SEO (Search Engine Optimization)
When you have your website created you have to get traffic on the search engine. Meaning that when people search for services like those you offer google or other search engines will suggest your business to the end user and your business will be on top of the search engine. You must practice optimizing your website to reach high positions in the search engine.
Meta-description can be another way that you can attract a reader or buyer on the internet to click on your product and read more before they make an actual purchase. The meta-description provides a brief description of your website, the search engine will reflect the meta-description in the search result.
The search engine optimization library keeps all the collection of the stories that have been written on the internet about a particular topic.
7.Business Google Analytics
When you have managed to get traffic coming into your website then you must use Google Analytics so that it can report your website activities such as bounce rate and session duration of people who use your website as well as information on the sources of traffic.
The Google Analytics can be used together with Google Ads to create review and online campaigns for photography and videography by tracking conversations, sales and downloading a particular file.
For start up photographers or video operators can create an account on Business Google Analytic and link it to their business website so that they can analyze the data on their website.
8.Analyze your competition
If you are a photo/videographer entering the online market for creatives, you must keep in mind that there are competitors in the market and many businesses have done it before you, meaning you must continue to learn from those who came ahead of you and practice to make your SEO highly increased.
Location: Check people who offer the same service as you in the area and compete with them before you compete with the broad world.
Top Businesses on the Search Engine: Google services that you offer and check the top businesses that appear on the top of the google search. Make sure that your website is fast as a fast website will keep a client who goes online.
Review: Read your reviews from your website and communicate to your clients about their satisfaction of the product/service.
#For any photographer/videographer who is new and needs a digital strategy plan this strategy that I have outlined above will help you strengthen your business and give it a footprint on the digital world
#First master your lenses, know your lenses, and know the correct time to use the correct lenses then you will appeal to the eye of the viewer.
#Edit your pictures and videos with software that produces the best in the market, pay for your programmers and do not settle for free trials as they will limit you to edit for a month.
#Create a website and Google Analytics so that you can track your traffic.
#Learn your market and increase competition as well as create a healthy competition between you and your competitors.
Meta Description [2021 SEO] – Moz
How to Create a Photography Marketing Plan (photographyspark.com)
Professional video editor & video maker | Adobe Premiere Pro