Creating a strategy plan
Creating and following a strategy is essential to business survival, let alone success. Without a strategic plan, it is easy to get complacent and to fall behind the competition.
Company profile
Industry: people care services Vision statement: It is our vision to be a salon where everyone feels comfortable and welcome. Our goal is that every client receives an outstanding service from the time they walk in, to the time they walk out.
Ways to implement your strategy plan
Whether you’re hidden in the back of a hairdressers or away from the main shopping streets, getting your nail salon noticed can be a challenge.
A well-placed advertisement with a coupon or special offer can really stand out and attract new customers.
Hand out leaflets
A well-designed leaflet should make clear what you do, where you’re based and how to get in touch. Use concise, benefit-led copy and invest in design that reflects your brand to capture people’s attention.
Key takeaway: Attract new customers with a well-placed banner advertisement. Include an incentive to visit, such as a discount or a list of services you provide.
Go networking
Face-to-face interactions are an everyday part of running any beauty salon. Use this skillset to your advantage and get your name out there by networking.
Utilise social media to promote your nail salon
Social media provides a comprehensive range of advertising and marketing options – the perfect platform to spread the word about your nail salon.
Facebook can help you build connections right across the age spectrum. Instagram is a great way to share your latest offers and, of course, your excellent work.
Key takeaway: Use your social media channels to build relationships with your customers through tips and customer stories.
Target Audience
An excellent way to approach this step is to create a profile or persona of your ideal customer. Consider the age, location, gender, income level, and other demographic details about who you think will be frequenting your salon. By doing this you can most effectively craft your design, atmosphere, marketing, prices, products, and services.
Key Performance Indicators
- Customer Count: Total number of customers.
- First-Time Customers: Number of first-time customers.
- Repeat Customers: Number of repeat customers.
- Sales: Total sales in a given period.
- Sales Compared to Prior Period: Difference in sales between the current period and previous period.
Goals
Short-term goals
- Improving sculpting skills
- Reducing service times
- and trying new nail art,
will help you focus your efforts on a monthly or quarterly basis.
Long term goals
- Goal: Increase Profits
- Any nail salon is going to include making a profit in its goals.
- Goal: Client retention
- Any nail salon wants to offer such great service that clients come back time and time again.
- Goal: Growth
- Clearly you want your nail salon to continue to grow and reach more clients.
Conclusion
A nail salon or nail bar is a specialty beauty salon establishment that primarily offers nail care services such as manicures, pedicures, and nail enhancements.