Image from:http://www.terlin.ca/project/petsmart-2/

The market for pet supplies in Ontario is at least 1.59 times higher than that of other provinces in Canada. Especially in the year of the pandemic, the demand for pets by many owners has dramatically increased. In 2020, the sales of the pet industry increased by approximately 5%. Thus, it can be seen. The future development of the supplies market in Toronto. Therefore, here are some effective strategies focused on digital marketing for you to quickly expand your pet supplies business. However, before jumping into digital marketing, you better think about how to start your brand.

A successful brand is not complex if you follow simple research, identity, and structure steps before starting your unique brand.

The first step is to research industrial updates and operations. Knowing how potential competitors are significant. According to Kumar, (2017) “It’s important to find your focus and let that inform all the other parts of your brand as you build it” ( para.5). Many people start their own business without doing any research and inquiry process, but they can quickly fail without any foundation. Research is an excellent way to provide people finding out products and market segmentation. People can also learn the advantages and disadvantages. After researching, it is time to consider all the options available and get ready to identify why you must start your brand. According to Sinek (2009), “Who You Should Do Bu s iness With”. People do not want to buy products or services without a clear purpose.

Thus, they spend more time thinking about these questions, if your brand is your child, what do you want him or her to become3q? What his/her name will be? Is it possible to imagine their personality just by hearing the name? If you could describe your child by colour, what colour would you imagine it to be? When organizing thoughts, it is excellent to use many images throughout the entire process because it will also assist in making a beautiful brand story. After following all these processes, it is time to design a CIS (Corporate Identity System); just follow these directions, and it will be easy to build a brand image.

For the last step, it is necessary to pick a business structure. According to Demers (2015 ), “…think about who your target demographics are. Children’s books and experimental novels aren’t written the same way” (para.2). Finding a target is highly crucial in any business. Before starting, one must confirm feasibility. For example, is the colour appealing to people who can afford to buy your product? Does the brand’s story help interest your hypothetical age? This is an approach to distinguish between main goals and potential goals that contribute to future marketing. In addition, you need to distinguish between the target market and the target audience. There is a detailed introduction in the article WHY YOU DESPERATELY NEED A DEFINED TARGET MARKET AND TARGET AUDIENCE.

After following the above brand strategy, you can start planning online digital marketing planning.

Set short-term and long-term goals.

The short-term plan is 3-8 months, and the long-term plan is 3-5 years. Think about the goals you want to achieve and how you plan to achieve them. If you are a small-scale pet supply store, you need to set long-term and short-term goals while considering all possible festivals during the target time you set and use a mix of promoting strategies: advertising, public relations, promotion, direct selling, network marketing and personal sales six elements.

Choose the social media platform

Choose the social media platform you want to invest in according to your target market and audience, and use Excel, Word, or Google Sheet to plan a Content Plan Worksheet and plan for at least one week of posts. You can arrange in the form for example Topic, title, keyword, social media hashtags and image or video ideas. Preparing for your social media in advance every week will bring you a lot of help. in addition. You can also refer to some ways to increase fans on the Internet, such as: GARYVEE’s 10 WAYS TO GET MORE FOLLOWERS ON INSTAGRAM: HOW TO GUIDE or 18 WAYS TO INCREASE FACEBOOK FOLLOWERS AND LIKES IN 2021, etc.

Set up your Key Performance Indicators (KPIs)

Your KPIs measure the success of your marketing campaign. Here are some examples of KPIs for your marketing Performance

Sales Revenue
Cost Per Lead
Client Value
Inbound Marketing ROI
Website Traffic-to-Lead Ratio
Lead-to-Client Ratio
Landing Page Conversion Rates
Organic Traffic

Planning can be adjusted according to various conditions.

Strategy is your overall goal to achieve. Observe your KPIs, website and e-commerce data, and adapt content, activities or advertisements promptly. Always remember your goals and strategies, and don’t change them easily.

Conclusion

Digital marketing is a tool or method to help you execute your brand to achieve your goals. A successful business is to master the right market, the right people, and consistent content. So, you need to pay attention to the same content on your website, community, and physical store. Colour series, slogan, and mission statement.

About the author:

Celine Yeh

I am an intern at the International Institute of Digital Marketing™

I am passionate about learning google analytics, google data studio and WordPress. I’m a positive, easy-going person. In addition, I think that both smiling and sharing are the best gifts. My working motto is “Keep positive, stay Passionate and Sincere; teamwork is the key to success.”

LinkedIn: https://www.linkedin.com/in/celineyeh/

Digital Marketing Strategy Plan for Pet Store