Located in the heart of Sandton, The Catalyst Hotel enjoys a prominent location – just 700m from the Gautrain station – in this upscale business and leisure district. Offering premium facilities for conferences, meetings and executive retreats, the hotel evokes a sense of elegance and charm, providing the kind of luxury and privacy that experienced leisure travellers seek.
CURRENT SUCCESS MEASUREMENT:
– 2, 263 Instagram followers
– average 60 likes per Instagram post – 719 Facebook Followers
– 669 Facebook likes
– 449 people checked in
IDENTIFICATION OF GOALS
SHORT TERM GOALS
-Reach 3500 instagram followers in 6 months
– Reach 1000 Facebook followers in 6 months – Increase number of website visites
LONG TERM GOALS
– Reach 5000 Instagram followers in 12 months
– Reach 2000 Facebook followers in 12 Months – Increase instagram account reach to 400
– Have 600+ visitors checked in
1. MANAGE MY GOOGLE LISTINGS
Your Google My Business profile allows you to control and update your contact information, business hours, and other essential details as needed.
You can post updates to share that you’ve expanded services, temporarily closed, or fully reopened (an especially useful feature during emergencies like COVID-19). Google Business Profiles have strong local SEO, so the information you share will rank above third-party sites that might have out-of-date details.
2. SEO – IMPROVE SEO FOR THE CATALYST HOTEL
CREATE CONTENT BASED ON KEYWORD RESEARCH:
Researching keywords for your content not only helps to develop the framework of your piece; it also enables you to understand what your audience wants to read so you can build a content strategy that caters to them.
IMPROVE LOCAL SEO:
Local SEO is an SEO strategy that helps a business appear in local search results. Here are some ways to optimize local search:
Respond to reviews
Create location pages for the website
Local search queries typically yield results in “the map pack” or “local pack,” which includes Google Maps results, local business listings results, and organic search results. Ideally, your business should show up here when local users search a related term.
3. CONTENT MARKETING
Content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.
This will be achieved through:
1. TESTIMONIALS AND REVIEWS
Giving a voice to your clients is also a great way to generate content for your brand.
That’s why testimonials and reviews are a cheap way to increase the amount of content you have on your website.
2. USING VISUAL CONTENT ON FACEBOOK
Change in the Facebook algorithm is inevitable. It seems that changes happen more frequently, and usually just as you’ve gotten caught up with the latest standards, right? So, how can you know what is working right now?
The great thing is that it’s easy to test content. If you create a post that doesn’t get any clicks or engagement, you’ll know right away that is isn’t effective and probably shouldn’t be replicated.
3. USING VISUAL CONTENT ON INSTAGRAM
Instagram is all about the visual element of marketing. If your Instagram aesthetic isn’t on point, you’re not going to get noticed. this doesn’t mean you have to pay a photographer for a photoshoot, or spend loads of money designing assets. Well thought out imagery that will engage your audience can be shot on an iPhone or Android
4. TAKING ADVANTAGE OF INSTAGRAM REELS
Reels open Instagram up to a surge of interest, new users, and new business. Instagram Reels
allows users to create engaging, fun, and short videos using a catalog of music and user- generated Reels media on Instagram. Reels are 15-second, multi-clip videos that can have sound, effects, and music added to them.
4. INFLUENCER MARKETING
Using influencers can also be a big deal for brands.
That’s why influencer marketing is at the top of your list if you want to make sure your money is well invested. Creating content in partnership with influencers that have everything to do with your brand is a great way to make sure your leads convert.
That’s because influencer marketing borrows the trust built by individuals in order to make your brand shine.
5. UTILISING PAID MEDIA
Paid media refers to external marketing efforts that involve a paid placement. Paid media includes PPC advertising, branded content, and display ads. Paid media is an essential component of revenue growth and brand awareness for online businesses.
Carousel ads are swipeable ads that allow you to view multiple images or videos in a single
ad space. Facebook allows your creativity to flow by permitting you to showcase up to ten products within one ad, each with its own link. You can also add up to 10 videos in a carousel format. This will allow you to tell a better story, showcase a larger range of products or display a more detailed description of your products.
Google ads is a paid advertising platform that falls under a marketing channel known as
pay-per-click (PPC), where you (the advertiser) pays per click or per impression (CPM) on an ad.Google Ads allows you to create and share well-timed ads (via both mobile and desktop) among your target audience. This means your business will show up on the search engine results page (SERP) at the moment your ideal customers are looking for products and services like yours via Google Search or Google Maps.