Fikile Thambeka Ngcongo 2021/09/13
Digital marketing tools. Marketers rely on marketing tools in their everyday activities. That’s why it’s vital to choose the right set of tools. The marketing tools of your choice should be tailored to your needs, affordable, and easy to use. Are you ready to start a quest for the best digital marketing tools?
HubSpot
Has several tools to help you grow your business, no matter what stage you’re at. Starting out, there are several tools available for free. You can set up web forms, popup forms, and live chat software for lead capture. Then, you can send email marketing campaigns, pipe all of your data into the free CRM, and analyze site visitors’ behavior. When you expand into the paid tiers, things get really sophisticated with advanced marketing automation. From managing your content and social media to tracking emails and connecting with your leads, HubSpot is an all-in-one solution — although it works well with other point solutions you may use (Typeform, HotJar, etc.).
Ultimately, the tool allows you to:
- Grow your traffic, convert leads, and prove ROI for your inbound marketing campaigns
- Shorten deal cycles and increase close rates with the provided sales tools.
Landing page
Landing page creator that will help you design and optimize landing pages. Landingi offers a drag and drops editor and over 200 templates you can use in your campaign. You can use image and icon libraries, as well as customize your design across a range of devices. The tool allows you to encrypt your page and embed your landing page as a tab within your Facebook profile. Integration with Google Analytics and conversion pixels will help you track your landing pages goals.
Promo Republic
It’s a tool with social monitoring features that help you stay aware of all the comments and mentions you get on multiple social media pages. It helps you manage your reputation and engage with the audience. The tool is universal as it offers scheduling, content creation, collaboration, and reporting. It also works as a White Label tool branded with your colors and logo.
Detailed SEO Extension
If you’re looking for quick SEO insights on any webpage, the Detailed SEO Extension is a great option. This free Chrome extension generates important SEO data in seconds. Uncover any page’s title tags, meta descriptions, schema, and internal links to ensure your pages are optimized correctly.
Canva
Canva is a great tool for creating professional-looking graphics. No matter your design experience, you can easily use this tool to create social images, CTA buttons, and infographics for free. Canva offers a large selection of templates, clip art, and fonts to help you customize your project. This is the perfect tool for someone who doesn’t have access to more advanced design platforms like Photoshop or InDesign.
Final Thoughts
The times where you can solve your marketing challenges by yourself are long gone. Of course, there is a lot you can do on your own. But implementing digital marketing tools will save you a lot of time and will make your work more effective. As a marketer, you have to analyze what people say, where do they say it, and how do they feel about your messaging. The amount of chatter about your company will increase in the upcoming years. https://thedigitalmarketinginstitute.org/
About Author
https://www.linkedin.com/in/fikile-thambeka-ngcongo/
Fikile Thambeka Ngcongo based in Cape Town is a Marketing graduate from the Mangosuthu University of Technology. Graduated in 2019 with a National Diploma in Marketing. Fikile has more than 1-year of experience in Digital Marketing and sales.