By Michael Li
Digital marketing has a huge impact today than ever. This is due to the massive changes we have had in our society thanks to the pandemic. More brands are transitioning to social media like Facebook and Instagram to promote their service/product. There are many forms of digital marketing, and we will explore a few ways and see the impact it has.
What is digital marketing?
Digital marketing is a form of marketing that utilizes the internet and the technology around us. This can be in many forms such as video ads on YouTube, blog posts, social media posts, and many more.
What impact does Digital Marketing have?
Digital marketing has the potential to have a massive impact on brands, as it’s up to them to get themselves out there on the internet. The methods to advertise yourself are limitless and you have to be creative to attract customers.
Would large brands like Nike, McDonald’s, and Facebook be where they are now if they didn’t use digital marketing? No, digital marketing is a must for brands as they reach a larger audience compared to traditional marketing!
What are some types of Digital marketing?
There are many ways to digital market, such as:
Content marketing – This is where Digital marketing create content like YouTube videos or podcasts to promote their brand
Social media marketing – Social media marketing takes advantage of the use of Social media to promote their services and products, this is widely used and is very effective to the large audience social media has.
Search Engine Optimization (SEO) – SEO improves the visibility of your sites on Search engines like Google and Bing, When people are searching for products, your site is more likely to show if they search for a product/service that you have.
Who can be digital marketers?
The best part of digital marketing is that anyone can become one! Digital marketing is a very flexible job and your hard work is reflected through the traction you are marketing for!
In conclusion, digital marketing is a method to market your brand and has the potential to blow it up. Digital marketing has made a massive impact on brands and will continue to climb as we move towards more advanced technology.