Acquiring online certifications has become quite the phenomenon in one of the hottest career options today – digital marketing – but first, let’s understand what digital marketing is and how it helps businesses.
What is Digital Marketing?
Digital refers to the use of modern technologies & marketing refers to the promotion of a product or service. Together, they advertise and deliver through digital channels such as social media, mobile apps, websites, etc
How the Pandemic has influenced ‘EdTech’
In the wake of the global Covid-19 pandemic the way people seek information, communicate, and even purchase has changed. These changes mean that brands have to rethink how they market to customers and find new ways to build loyalty.
There is no mystery behind the pandemics’ effect on the world, right? This is one of the main reasons education has changed. cabaretclub On the other hand, this is an indication of why the number of companies in the space of ‘education technology’ continue to grow.
For instance, Coursera’s number of registered learners and enrollments for online certifications has taken a huge steep rise, especially since the pandemic.
Have a look at the charts below, the numbers speak for themselves. بطاقه ابل باي
Learning through a Screen
Believe it or not, we all need to learn and adapt. But, who said learning was easy! Learning through a screen is unquestionably tougher than going to a classroom, at least for me. But wait for a second, is it really?
These online courses, as interactive as they get, are hugely dependent on the individual. And, just because it is easy to finish an online certification, it doesn’t necessarily mean that no value is gained. entropay
Shockingly, a high number of people start a course but can’t find the time or dedication to finish, or what’s worse, not even start. This takes me to my next point. When you accomplish this, you send a message of determination to the employer, and this certainly plays in your favour.
Online Training: Advantages and Disadvantages
Studying from home, however, is not for everyone. Students who do brilliantly in a classroom environment may not do as well in remote learning. Some of the advantages and drawbacks of online learning are:
- Brings the classroom to your home
- Teaches you to be self-disciplined & independent
- Life-long learning
- Technical issues (internet connection, software)
- Cultural resistance
- Some activities are difficult to duplicate online
- Requires special instructors and software
Are the Online Certifications Taught by Industry Professionals?
You need to ask yourself if the marketers teaching these online courses can teach online, and what’s more important, have the knowledge in what they are teaching. If they don’t, then you have been cheated. And, let me tell you, nobody likes being cheated.
Do you want to Stand Out?
Before we answer this question, it is important to address: why apply for online certifications? In short, your commitment will demonstrate superior professionalism and continued learning.
In addition, we all know how important our resume is. Let me tell you how many times I have changed mine already; at least a dozen… It is most definitely challenging; enough to give up on yourself.
So, what is a resume: it’s a document that itemizes qualifications and career paths. Hence, it is one of the best ways a marketer can distinguish themselves. Nevertheless, we have to make something very clear:
Online certifications are most definitely not a free ticket to a job, let alone your dream job!
Therefore, they are neither a replacement for true experience nor a one-way ticket to your new job. Yet, it will make you stand out and show that you’re truly dedicated to learning and improving yourself.
By Joel Mayo