For the right person, being a digital marketer is their dream job. They love what it entails. But for others, not so much. Digital marketing encompasses many parts. You have your:
- SEO – Search Engine Optimization
- SEM – Search Engine Marketing
- PPC – Pay per Click
- KPI – Key Performance Index
- ROI – Return of Invetment
- Email Marketing
- Social Media
Woah! Don’t make that slow you down. All this boils down to if you have what it takes to be a digital marketer. Let’s get down to the nitty gritty!
Adaptability as a Digital Marketer
There is no denying that the world of marketing is fast evolving and ever-changing, but the question is will you be able to keep up with it? Its practices, skill sets needed and the knowledge pertaining to digital marketing.
Analytical as a Digital Marketer
With great marketing comes great data. Yup. You will be swarmed with different types of data. Data that may not make sense sometimes. However, for it to make sense, it all lays on your mind. It is you who has to pull out every single ounce of usable material you can from the data. And the success of your marketing campaign depends on how you use this data strategically.
Creativity as a Digital Marketer
Being creative ties in together with being analytical. How are you able to creatively showcase the data you have analyzed to your clients and audience? Be it using your words via blog posts or captions, your words via podcasts and videos, your artistic skill via content creation for posts.
Communication Skills as a Digital Marketer
Being a digital marketer, communication plays another big part in how you want to convey your message to your clients and audience. Or if you are working with your team? It should be noted that you need to be able to effectively send out your communications up to date.
Did this throw you off a little? Because it shouldn’t! As humans, we are all bound to make mistakes. But what differentiates you from other digital marketers is if you are able to turn your mistake into a teaching moment for you. Don’t let any of your mistakes drag you down. Continue to persevere through it and you’ll be able to see the fruits of it!
Without a doubt, these are the main characteristics you need to inculcate to be the best digital marketer you can be! An analytical and creative mind to be able to adapt to current situations to be able to communicate their message through the mistakes they have made to be better!
Last but not least, check out for other blogs on digital marketing here!
About the Author
Lubanah is a Content Marketing Analyst at International Institute of Digital Marketing.