email marketing is direct and measurable, it stands out among other channels of communications, companies, and organizations can manage, and maintain transparency with their customers in any situation.
The world is in a Pandemic, businesses are in a mode of panic and one of the biggest questions businesses are asking is whether to continue marketing or not?
If that is what you’re wondering then my advice is don’t give in yet, there is no need for panicking! many businesses adopt measures that they never believed would be possible for businesses to maintain essential marketing we need clear and direct communication. here are 3 benefits of email marketing for your business.
A person’s inbox is their virtual home, with email marketing its easy for people to forward and share your email content, this helps build your business reputation by word of mouth in other words, more people talking about your business and through viral marketing and this help influence new customers to your brand
Information is trusted more than other communication channels
social media is one of the best Platform to be on, a great platform to get real-time news, but one thing about social media is that it contains information that one can barely decide what is fake or genuine news anymore and this leads to media fatigue in other words after watching events unfolding and scrolling down posts some time the brain needs to be refreshed, and this is where email marketing comes in, one thing that people do when they are tired of scrolling through social media account is to check their email.
email marketing is cheap to maintain and price considerate
With email marketing your ability to send emails to a large number of subscribers is cost-effective, you can get direct access to potential customers without the costs of direct mail no advertising fees, or media space cost, with email marketing creating a campaign is quite simple and one can save time.
To sum up, the pandemic has become part of our normal and Remote working has become the norm which has resulted in more People being online now and this is a chance for businesses to engage more with their customers, build a brand, and take advantage of building a digital footprint without breaking your budget with email marketing.