Technology has changed today’s business world. Competition in the business world is more intense than ever. So every business organization tries to capture as many customers as they can. Data analytics has become an integral part of modern business
Marketing has always played an important role in promoting products but with the advancement of technology traditional marketing is not enough for a business organization to survive. As the customer preference changes, marketing has transformed itself into digital form.
Digital marketing means promoting your business through digital media such as social media platforms, blogs, online ads, etc. Digital marketing has numerous advantages over traditional marketing such they provide live feedback, customer interaction, better targeting, better results.
In the beginning, simple facebook ads or promotional post was enough to bring customers but as the time goes it becomes very hard to get customers with only ads.
Now every business organization needs deeper knowledge about customers in order to create ads or social media posts according to the customer’s location, their demographic traits, their preferences, their economical condition. All these data are important when it comes to digital marketing. Data analytics helps companies to obtain all this information.
Data analytics helps customers in two ways
- It creates a map for the customer journey
- It helps to deploy a proper marketing strategy for the companies.
There are many benefits to using digital marketing analytics
- It helps to understand customers properly in order to retargeting them.
- It retains customers.
- Increase the customer lifetime value
- Proactively relates to the customer
- Deliver the right message at the right time.
Digital marketers should monitor 5 most important things:
- Traffic
- Conversions
- Engagement
- Click-through rate
- Site load speed
Data Analytics tools for the company:
- Google analytics.
- Built in analytics function in social media platforms.
Besides these free tools companies also invest in paid tools for better understanding of their marketing data.
- Mix panel
- The adwords performance grader
- Semrush
- Buzzsumo
- Crowdbooster
- Hubspot
Data analytics helps to harness the true power of digital marketing. With proper data analysis digital marketer can target ads perfectly for their target niche which bring better ROI for the companies. This is the reason why companies requires data for their marketing campaign.
References
https://www.demandjump.com/blog/what-is-digital-analytics-in-marketing
https://www.kunocreative.com/blog/digital-marketing-analytics