Four Steps To Become a Digital Marketing Master

Digital marketing in summary

Digital marketing is an essentially needed product to discover the digital world. We all know that by using digital marketing tools you can promote your own product or you can grow your business and network. To become a professional at your own work using social media tools or etc. whatever it is about digital marketing you gain a chance to promote your skill. That’s the reason why you should learn digital marketing.

You are a lucky person because I am going to show you the easiest way to learn digital marketing so that you do not need to read all the blogs about learning digital marketing. We are going to analyze the ways step by step.

1- Choose your skills

Determining your skıll is the best way to start the process of learning digital marketing. Digital marketing have lots of subheadings so choosing and focusing on one of them makes you more intelligent in that skıll. 

So here are some of the subheadings of digital marketing ;

• SEO.
• Content Marketing.
• PPC.
• Social Media Marketing.
• Email Marketing.
• Social Media Advertising.
• Video Marketing.
• Web Design & Web Development.

These were the main subheadings about digital marketing. Of course we have lots of substance in regards to digital marketing but ı recommend these headings for starters. I said that choosing one is essential for starters but ıf you  have trust in yourself, definitely focusing on more than one skill makes you a pro in digital marketing. 

If you have interest in these skills, finding one skill from them is easy for you. 

Focusing on skıll that you choose is the easiest and best way to start learning digital marketing. However , you have to be patient and you should do  research as much as you can, which is going to be the next step.

2- Research The Skill

If you choose your specific skill or skills that are initiated with you. The next step definitely will be researching the skill. If you do a good research you will be able to understand whether or not this skill or skills fits you.

Best way to do research is by googling the key words. For example if you select email marketing you should google ‘’ email , online marketing , e-marketing , e-mail services , marketing campaign ‘’ 

Googling the key words makes your research easier. 

After doing your research using keywords , maybe you are going to find another subject about digital marketing and you may be interested in that subject. So Keywords makes this possible.

You can use any tools while researching but you have to make sure that the website or etc.  which you are going to use is reliable. Because based on my research , most websites present the wrong news or information  about digital marketing. 

To put it in a nutshell , your research about your chosen skill is shaped by the keywords that you will use. On what platform you are going to use while doing research depends on your thoughts. 

After doing your deep research , you need some tools to do some creative things , organize your items , or systems that will make your work easier. I can give some examples. Such as : 

• Google Search Console & Bing/Baidu Webmaster Tool
• Google Analytics
• Google Tag Manager
• Content Management Systems (HubSpot and WordPress etc.)

Also ı just wanted you to know that , as a  Digital Marketing Analyst at the International Institute of Digital Marketing™ ı recommend some tools to create your own images , videos or etc. Such as :

• Heropost 
• Canva 

These are the tools that we quite often use. It is really efficient while creating an image and posts to upload your all social media accounts. 

3-  Keep Your Dreams High and Set Your Goal 

If you are interested in digital marketing it actively demonstrates that you are ready to do all the things about digital marketing. If you set your goal ( it should be something like , ı want to be a freelancer or ı want to work for a company.) It makes it much easier to achieve your goal. 

Digital marketing is an underappreciated subject. However, nowadays everyone has started to notice that digital marketing is not only for the virtual world but also includes real words. People understood that by efficiently using digital marketing tools makes you earn money. 

Not all the subjects are about earning money , digital marketing makes you reach lots of people while just sitting on your coach. This opportunity is really fascinating. So lots of people became interested in digital marketing. How can you seperate  yourself from these people? 

The best way to become different from these people is that setting your goals and keeping your dreams high. So this way you can definitely feel relaxed because you know what to do. 

You chose your own skıll/s and did lots of research about it/them. After these steps , you are aware that you have set your goal. What do you really want to do about digital marketing? If you want to become a master of digital marketing, the next step will be really helpful for it.

4- Choose Your Own Guardian 

If you want to become a master about  anything you should definitely find someone or something that is really good about it. 

Finding the right guardian is always hard for everyone. Of course if we go back to our steps to  the second one will make finding a guardian easier. Because we know that we did our research in detail and are aware of which fits us the best.

Because ı’m the Digital Marketing Analyst at the International Institute of Digital Marketing™ ı know that our company is really willingly to teach digital marketing to our customers. IIDM devotes its time, effort, and resources to making Digital Talents and Digital Marketing Principles accessible and usable to anybody who wants to improve their marketing strategies in the digital era. 

The goal of IIDM is to equip people with the skills they need to succeed in the ever-changing digital environment through a shift in mentality, a new viewpoint, and ways that encourage imagination and creativity while also utilizing experience and a willingness to learn.

The best way for our company to have different people from different countries which makes digital marketing more meaningful. If you are looking for courses about digital marketing our company will suit you the best. If you are hesitating to apply courses you should definitely visit our website which is www.thedigitalmarketinginstitute.org 

If you go to interns section and write my name ( esra yalçın ) on it, you can find me. I will always be there for any problem. 

We all know that certifications are the most important paper when it comes to defining yourself on your CV.  These papers make your CV more visible to the companies or etc. So by applying these courses on our website you can get your certification in any subfield. 

To sum up everything that has been stated so far , these were the steps that made from me become a master of everything but especially digital marketing. If you follow these basic steps I am sure that you are going to find your own goal and one day be aware of accomplishing your goal. 

Of course these steps will help you to accomplish your goal but you should not forget that you have the power to improve your skills in any subject. So every moment you have to be ready to learn something and this feature should never stop until you die. 

REFERENCES 

https://www.webfx.com/internet-marketing/what-is-digital-marketing.html

https://www.wordstream.com/popular-keywords/marketing-email-keywords

Platforms That Every Digital Marketer Should Learn

https://bettermarketing.pub/how-to-learn-digital-marketing-for-almost-free-in-6-months-9ddd0413abf9

AUTHOR : ESRA YALÇIN