Freelancing Social Media Manager and COVID-19
COVID-19 has contributed to a lot of chaos; but with chaos comes a silver lining. The silver lining, in this case, is the increase in demand for creatives in the freelancing social media manager space and an online presence for companies.
As a Freelancing social media manager, your job is of great importance. The face of the company lies solely in how you manage and present the company online.
Getting into becoming a Social Media Manager
So now you’ve recently graduated, right? And you’re looking to jump right into freelancing for experience? Don’t even worry about how this blog will guide you with all the basics to get you
started.
When dealing with social media management, there has to be a good balance between content creation and engagement with clients. Without wasting any further time, let’s dip into the juicy bits:
Create An Online Presence:
Creating a social media presence as an individual allows potential clients to find you. Allow yourself to practice your own strategies with your own social media management account.
- Create interactive and aesthetic content that also shares valuable information on how to increase engagement.
- Many look to monetize social media platforms these days, so create content that gets people to follow you for more.
- Understand and do research on what is trending on social platforms, to stay ahead.
Do Persona Research:
It is essential to recognize the type of businesses you’d like to focus on attracting. You’re guaranteed to create better content for businesses that align with your interests.
Research the type of content people like to see and focus on exhausting your means on creating aesthetic trendy posts and reels that promote the work you wish to provide for your clients. This work should lure your clients in.
Do competitor research; find out how to promote your page and what type of color schemes your competitors are using. Take note of the type of information they’re consistent in providing, and the trendy music being used to promote the posts.
It’s of great importance to research hashtags and methods to boost content visibility and accessibility. Please note that you do not have to create content on all social media platforms to be successful. Figure out which platforms receive the most engagement and focus on those.
Set S.M.A.R.T Goals:
What are your goals as a social media management freelancer? What do you want to achieve within a specific timeframe? Who are you trying to get as your first few clients?
You have to create S.M.A.R.T goals to be able to widen your range and reach greater heights.
Short-Term Goals:
- Gain 20 followers in the first month and steadily increase by 5-10 each month.
- Within three months, attract three small business clients.
- Within one week, post 3 times a day and 3 times a week.
Long-term Goals:
- Within 6 months, I want to have 50-100 followers on Instagram
- Within 7 months, I want to have relatively 1000 views on IG posts.
- Within 12 months, I want to have all clients with over 200 followers on their IG pages.
Set Up Posting Schedule
Scheduling content is the key to being consistent and reaching your daily, weekly, monthly goals.
Create a google excel and post the content you have planned for the week, with hashtags and captions. This allows for easier time management and avoids the potential of being overwhelmed.
Allocate posts for certain days and construct the work you wish to post about a week prior to posting. Don’t forget that consistent posting and regular research will yield results.
Have Fun With It!
Don’t be afraid to share your life on the page. The more personal yet professional, the more clients. Content creation is more attractive when it is relatable. Current trends show the appreciation of mini ‘spend the day with me’ vlogs or ‘in the life of a ______’ type of vlogs that look well put together and aesthetic.
Do daily challenges and motivate people to join in. All this whilst still giving off advice and a sneak peek at the type of content you could assist with, in growing the business’ presence. As a freelancer, how you manage your account is important as this is YOUR BRAND.
