How do we want to grow our online business?
Reach: Customers
Act: Achieve interaction
CONVERT: To Lead or Sale
ENGAGE: Through time
Marketplace Analysis: How well are we using digital media now?
- Audience and customer analysis
- Competitor benchmarking
- Online partner analysis
- SWOT: Own digital marketing review
Objective Setting: Which goals and KPIs should we use?
- Target Audience and Marketplace
- Google Analytics
- Managing digital marketing
Strategy: How can we achieve our goals?
Segmentation and targeting
Brand Value
Engagement and content strategy
Integrated communication strategy
Which digital marketing activities do we optimize?
REACH Acquisition Strategy to build Web Presences
- Search Engine Optimization
- Pay Per Click (PPC
- Online Brand Advertising
- Affiliate and Partner
marketing
ACT & CONVERT Connect Visitors for Conversion
- Conversion Rate Optimization
- Ecommerce management
- Lead generation techniques
- AB and multivariate testing
ENGAGE Retain Customers for Repetitive Sales
- Content Marketing Strategy
- NEWS letters and
Promotional emails - E-contact strategy
- Social Relationship Networking
Search Engine Optimization Strategy:
- Target and Audience Segments: Backlink Audit
- Analyzing Business Competitors: Content and Conversion Audit
- Keyword Research and Implementations: Business Goals and Performance Assessment
- SEO Audit: Strategic Project Plan and KPI Creation