How do we want to grow our online business?
Act: Achieve interaction
CONVERT: To Lead or Sale
ENGAGE: Through time
Marketplace Analysis: How well are we using digital media now?
- Audience and customer analysis
- Competitor benchmarking
- Online partner analysis
- SWOT: Own digital marketing review
Objective Setting: Which goals and KPIs should we use?
- Target Audience and Marketplace
- Google Analytics
- Managing digital marketing
Strategy: How can we achieve our goals?
Segmentation and targeting
Engagement and content strategy
Integrated communication strategy
Which digital marketing activities do we optimize?
REACH Acquisition Strategy to build Web Presences
- Search Engine Optimization
- Pay Per Click (PPC
- Online Brand Advertising
- Affiliate and Partner
ACT & CONVERT Connect Visitors for Conversion
- Conversion Rate Optimization
- Ecommerce management
- Lead generation techniques
- AB and multivariate testing
ENGAGE Retain Customers for Repetitive Sales
- Content Marketing Strategy
- NEWS letters and
- E-contact strategy
- Social Relationship Networking
Search Engine Optimization Strategy:
- Target and Audience Segments: Backlink Audit
- Analyzing Business Competitors: Content and Conversion Audit
- Keyword Research and Implementations: Business Goals and Performance Assessment
- SEO Audit: Strategic Project Plan and KPI Creation