Load Trim – Introduction
Load Trim, a virtual assistant service, which helps complete general administration tasks on behalf of the stressed-out customer, such as:
- Document formatting.
- Scanning documents.
- Retyping documents.
- Printing documents.
- Research work.
- Internet-based research.
- Email administration.
- Emailing messages.
- Sending messages.
- Typing messages.
Put your mind at ease so you can enjoy your personal life by load trimming your workload!
Load Trim – Current Success
- Load Trim has social media accounts set up on Facebook, Instagram and Whats App.
- I will use Facebook Analytics to check Load Trim’s current performance, such as pages per visit.
- I will use Instagram Analytics to check Load Trim’s current performance, such as pages per visit.
- After checking Load Trim’s current success, I will create short-term and long-term goals, to adapt to the current business landscape.
Load Trim – Goals
Short-Term Goals:
- Within the first three to six months, I want Load Trim to complete minor general administration tasks for a small number of customers.
- Within the first three to six months, I want to create a website for Load Trim.
- Within the first three to six months, I want to get into a professional working rhythm, which will help prepare myself and Load Trim to take on any small or big task.
Long-Term Goals:
- Within one and a half years or two years of Load Trim operating, I want to hire at least two employees to work for Load Trim.
- Within two years of Load Trim operating, I want to offer my virtual assistant service in social media and web design.
- Within three to five years of Load Trim operating, I want to expand Load Trim’s business operations by offering more and more virtual assistant services in other areas such as bookkeeping and e-tutoring.
Load Trim – Targeted Customer Analysis
Working Employees:
- Ages: 20 to 45.
- Gender: Male or Female.
- Income level: Minimum R50 000.
- Education: High school graduates and university/college graduates.
- Social class: Middle.
- Lifestyle: Office work/day job (09:00 to 17:00). Very stressful. Very little free time for themselves.
- Geographic location: Local area and online via the Internet.
- Buying habits: Daily food for consumption, recreational entertainment.
Individuals:
- Ages: 20 to 45.
- Gender: Male or Female.
- Income level: Minimum R50 000.
- Education: High school graduates and university/college graduates.
- Social class: Middle.
- Lifestyle: At home working or supporting families. Very little free time for
- themselves.
- Geographic location: Local area and online via the Internet.
- Buying habits: Daily food for consumption, recreational entertainment.
Overview of Load Trim’s Targeted Customers
- Potential customers, working employees and individuals, have little free time on their hands, due to heavy workload and this workload induces stress.
- This e-business aims to give its potential customers more free time by completing their tasks on their behalf and minimizing their workload, reducing their stress.
Load Trim – Competitive Analysis
Out sorcery
- Outsource r-y has a major competitive advantage over other virtual assistant services by offering a highly professional virtual assistant service.
- Outsource r-y has branched out in many virtual assistant fields.
- Outsource r-y also has a good track record according to Google Reviews.
- Outsource r-y also has a highly professional website that does a good job in advertising their services.
- Outsource r-y has only one known weakness: their high prices.
Solutions Alliance
- According to Google Reviews, Solutions Alliance has a decent track record when it comes to providing a quality virtual assistant service.
- Solutions Alliance is responsive.
- Solutions Alliance has branched out in some virtual assistant fields.
- Solutions Alliance does not have a website.
Admin Assist
- Admin Assist has a professional website.
- Admin Assist has branched out in many virtual assistant fields.
- Admin Assist is trusted by many well-known companies around the world.
VA Connect
- VA Connect is trusted by many well-known companies around the world.
- VA Connect is able to attract customers much more easily, thanks to its professionalism.
- VA Connects only known weakness is that it has not branched out in many virtual assistant fields.
Overview of Load Trim’s Competitors
- Many of Load Trim’s competitors are professional, well known and offer their virtual assistant services in many more fields, which will make it difficult to immediately attract consumers in the first months of operation.
- The main weakness shared by Load Trim’s competitors are their high prices.
Load Trim – Pricing Strategy
- Half Day Load Crate: This type of Load Crate is for a small task whose deadline is by the start of midday, within three hours or by the end of the afternoon or workday. The small task will be completed within a time frame of 6 hours and it costs R25.
- One Day Load Crate: This type of Load Crate is for a small to medium task whose deadline is the next day. The small to medium task will be completed within a time frame of 12 hours and it costs R50.
- Two Day Load Crate: This type of Load Crate is for a medium task whose deadline is in two days. The medium task will be completed within a time frame of 24 hours and it costs R100.
- Three Day Load Crate: This type of Load Crate is for a medium to large task whose deadline is in three days. The medium to large task will be completed within a time frame of 36 hours and it costs R150.
- Seven Day Load Crate: This type of Load Crate is for a large task whose deadline is in seven days’ time. The large task will be completed within a time frame of 84 hours and it costs R350.
Load Trim – Unique Features and Benefits
- Load Trim encourages stressed out customers to let it handle their workload, so they do not need to be stressed. Load Trim’s service is not only about reducing workload, but takes its customers’ health into account.
- Load Trim’s virtual assistant service will save the customer money because Load Trim’s Load Crates come at affordable and cheaper prices than its competitors.
- Load Trim will also be able to help customers reduce labor costs; instead of hiring a full time employee who has extra labor costs, Load Trim will not have any extra labor costs.
Load Trim – Website
- Load Trim’s website will be hosted on Site Ground; the reason is because it also offers WordPress installation.
- Load Trim has a web storyboard put in place. This means Load Trim’s website is already planned. For example, Load Trim’s website Home Page has ease of navigation.
- Load Trim will use Google My Business to spread Load Trim’s presence on digital and social media platforms.
Load Trim’s Social Media Marketing Strategy
- One of Load Trim’s social media platform marketing strategies involves the use of Whats App.
- The first reason for this choice is because my target market shall be under 256 consumers and my Load Trim e-business will be accommodating about a dozen consumers per week, meaning I’ll be able to easily form a group chat for my Load Trim e-business.
- Whats App is on the smartphone, which makes it easier to update customers, since they are usually on their smartphones.
- Another of Load Trim’s social media platform marketing strategies involve the use of Facebook and Instagram.
- Using Facebook and Instagram as a social media platform is incredibly ideal because Facebook and Instagram offer all the advertisement tools which can easily be optimized for my target market.
- Both Facebook and Instagram are owned by the same company, making it easier and better to make social media posts.
Load Trim’s Digital Marketing Strategy Plan Step-by-Step
- Measure current success.
- Create short-term and long-term goals.
- Identify and analyze customers.
- Identify and analyze competitors.
- Create a pricing list.
- Create a website.
- Implement social media marketing strategies.
- Track Load Trim’s performance and adapt where necessary.
About the Author
My name is Daniel. I am a digital marketing analyst intern at the International Institute of Digital Marketing™.