Social Media is an ever-growing multifaceted business. It has been changing and evolving throughout the years from MySpace to Tik Tok. Use it to grow your business, entertainment, and simply just for fun. However, it is used by small and big businesses because it can grow their engagement tremendously. In this blog, we will be talking about how to grow your business through social media and other various ways to increase engagement.
Furthermore, according to SproutSocial, they said that having 100 followers who regularly engage with you and your content are more valuable than 10,000 that ignore you. Also, you want to build relationships with your followers and engage with them because it helps grow your business. Then, try adding new hashtags that help you connect with you and your followers. Additionally, always reply to any comments, questions, or concerns. Lastly, reply when people @, share, or mention your content. Lastly, when you reply to comments try to start a conversation to build that relationship with your customers.
Next, using SEO can optimize engagement with your social media accounts. Using keywords, and images can enhance your chances of being noticed and attracting new customers. In SproutSocial, it says that adding hashtags to your bio and links to your promotion can let your business be seen more. Therefore, creating a filled-out profile, with the right mentions, and high-quality images can help attract more customers.
Posting More Frequently
Although, it is important to always be posting on your social media accounts to give them exposure. Here are some ways that you can grow your social media:
- Posting 3-6x will give your social media platforms six times more the engagement
- Going live
- Posting Videos and more visuals
- Photo of events
As a result, all of these are ways to get more shares, likes, and followers throughout your social media.
Participate in Trends
Lastly, when you participate in trends, people will most likely see you on their feed and gain new followers as well. Look for any trending hashtags, videos, or even dances to participate in. On TikTok, there is always a new trend going about every week, by participating in these your account and business are bound to grow by thousands!
Then, people looking at the current trends or even just searching it will end up seeing your post and most likely interact too.
I am Adriana Stockel an intern here at the International Institute Of Digital Marketing and studying Digital Marketing and Advertising with a cognate in Finance. My favorite hobbies include reading, cooking, baking, binge-watching ’90s sitcoms, and shopping. You can usually catch me shopping or reading though in my free time.