Artists are creative and imaginative individuals who appreciate beauty, unstructured activities, and variety. They work long and hard to produce their art so it’s only fair that their work should be seen.
Art galleries are cool and nostalgic and for years have been a great way for artists to display their art. However, there are more effective ways of having art displayed and this is where digital marketing comes in.
So what is digital marketing? Well, it’s promoting products or services using digital channels such as social media, websites or apps. Different digital marketing tactics will be used to create an efficient and effective campaign to get the best results. Here are the benefits of art marketing through digital marketing.
1. No long drives
Artists over the years have had to travel to distant places to market their work. But with digital platforms and apps, they will most of the time not even need to leave their beds. This will definitely save time and money and just makes the artists life easier.
2. Reaches a global audience
Once you go digital your work becomes worldwide. It reaches a larger and global audience in a shorter time than it would be using traditional methods. This would be beneficial for all artists whether you are a photographer, illustrator, painter or graphic designer.
3. So many digital channels
There are many social media apps such as Instagram, Twitter or Facebook. There are apps specifically designed for art display such as Pinterest and Patreon. My sister is a very artsy person and has recommended you check out ArtStation. ArtStation is a cool website where you could share your work and could act as a potential online CV.
Here are some more platforms you could checkout :
4. Won’t break the bank
It’s very very inexpensive, it is completely free to open a social media account and art app accounts. Some apps give you premium features that could lead to better marketing but that is completely up to the individual. On most of these apps, you could write a bio which would lead to your audience understanding you a bit more.
5. Get connected and engage with your customers
You can share your thoughts and new ideas with your followers and customers. You will get a better idea of what people think and will eventually lead to you having a bond and building trust with your customers. Posting regularly will lead to more and more people following you and they would think of you as an expert.
6. Websites and Blogs
Websites are a cool way of displaying your art. Think of it this way you will have your very own digital art gallery. You could virtually display your art as well as other peoples art that you admire. Writing a blog is effective to drive attention to your art and give people a little insight into your inspirations or the story behind your specific art piece. It’s also a great way to build a personal brand.
7. Online portfolio and presence
Your website will also serve as an online portfolio and people will get to see what type of art you are into and what style you follow. In addition to this, you could visit other art websites and view their art and engage with them and who knows it could lead to a collaboration.
Digital Marketing is a way to create well-deserved awareness for your artwork. Increase your audience and lead to a better understanding and engagement with your customers as well as with other artists. Different marketing methods such as creating a portfolio, writing blogs, creating videos and using social media could lead to potential customers for your art. This does require patience, because building an online presence takes time but it will be worth it.
Abdul Malik Gallow is a Digital Marketing Analyst completing an Online Digital Marketing Internship through the International Institute of Digital Marketing.