INTRODUCTION
Today, it’s crucial for your brand to be found online. Your customers like to reach your company easier In order to buy your solution or product. Therefore you’re advised to establish a successful marketing strategy to make your brand more visible online and more attractive for your future customers.
To succeed your marketing plan it’s recommended to set specific goals therefore you will be able to assess your marketing plan progression and you will know when you will reach your KPI.
Setting goals could be like:
- Reach 1500 members for your B2B LinkedIn Group
- Improve your website traffic to reach 20 daily new visitors
- Posting 1 post on a daily basis for all your social media platforms
However let’s start from the beginning. Once you wrote down your specific goals then you will be ready to follow the coming 5 tips to establish your successful marketing plan.
Discover hereafter the 5 Tips to create your successful marketing plan:
1. Target Your Audience:
You are going to select your targeted audience or your industry niche.
For example if you4re selling green building technologies and patents, then when you will create digital contents and write articles and make sure your topics are interesting for your targeted audience.
Particularly it’s recommended to share digital contents which help your audience to solve one particular problem that they are facing.
2. Create a B2B LinkedIn Group
It’s important to build a like-minded B2B Community by creating your B2B LinkedIn Group. Customers and professionals from your business niche will spontaneously join your group. They will discuss their specific business problems and they will share their stories and projects updates. You as well will share interesting contents to your audience and then you will get updated and familiar with your prospects future needs. You will use the group as leads generating tool and branding platform for your company.
You will use your LinkedIn group to have backlinks for your website therefore you will improve your company website traffic.
3. Improve your Website SEO
Your main objective is to increase your company website visibility and improve its ranking on google search. That’s why you need to use the best SEO practices and make your website SEO friendly by using the most appropriate keywords for you industry.
4. Animate your social media platforms:
Once you create your LinkedIn, Facebook, twitter pages and any other social media platform, you should publish on a daily basis on your company social media pages. In fact your audience will follow your social media platforms if they will be used to your contents.
You can use Hootsuite or Heropost to schedule for your posts calendar and use Canva to design your contents.
5. Hire an Expert to Write an article:
You can win more credibility when a writer from within your industry niche publishes an article about your story or your products. He should be an expert marketer well known from your industry professionals and prospects. He will give your brand more visibility and your website more backlinks.
CONCLUSION
As mentioned in the article, you are now aware about how to create a winning marketing plan strategy for your B2B industry niche. The 5 tips explained in the article are only concrete steps to choose from many other examples of successful marketing tips.
Now as first step for your marketing strategy, you can inspire from those 5 tips and enrich them with other actions once you will implement them and master them.
Let’s get started.
For more resources please visit: https://blog.thedigitalmarketinginstitute.org/
Author: Ikbel JABRANE – Copywriter & Green Business Marketer
About The Author: Please visit https://www.linkedin.com/in/ikbeljabrane/