A non-profit organization, or a not-for-profit firm, could face a significant number of challenges when they run their fundraising campaigns. They are concerned about their campaign’s engagement, concepts, and messages. Their pressure is to find a correct place to advertise or an appropriate audience to deliver their notions.
However, the landscape has dramatically changed after the pandemic. Nowadays, everything has shifted to virtual. Instead of wasting money for a fundraising gala dinner, non-profit organizations could aim to build digital fundraising.
Another good news is that anyone can do that. These are some tips to start:
Building a credible website
If we plan to buy something, the first thing we do is google it. Connecting this to donors. When they are willing to give, they want to know where their money goes and what it is used for. A website with good design, clear information, and can answer all contributors’ questions will be the backbone of digital fundraising. You could forget about coding or HTML because many places provide free website builders.
Creating multiple social media channels
Nowadays, people do not only limit their activities or surfing on a single social media platform. They might visit Facebook to say hello to their family, switch to Instagram to check their friends, and jump to YouTube to watch music videos.
One of the common mistakes of non-profit organizations is simply creating a Facebook page and Twitter. They abandon potential users from TikTok or Instagram.
If non-profit organizations can create multiple channels to tell their story, they have a bigger chance to engage more supporters.
Telling the story
One of the essential things of digital fundraising is a story or a message. When you already have a solid backbone to welcome your guest, as well as the tools to communicate, you are still missing the message.
Telling the story not only the problems but also how to solve them. What is the suggestion? Depending on each audience segment, you could create different voices to tell your story.
To wrap up
Thanks to the internet and technology, non-profit organizations have a bigger chance to connect more givers through social media. However, they must have a true story to tell, a home, their website, exhibit all the critical information, and an excellent social media strategy.
It is not complicated to start digital fundraising, just have to prepare beforehand.