Word of mouth is no longer just what businesses only depend on. We’re living in a highly tech-savvy society where businesses, services and all kinds of activities have transitioned into the digital space.
As digital marketing seems to have penetrated every market, and it is just as vitally important for any e-commerce activity to take advantage of the benefits digital marketing has to offer. There are, however, many challenges that e-commerce faces in many operational and, or transactional capacities.
Using Digital Marketing generates massive revenue in e-commerce, thus, in turn, helps businesses improve/acquire brand value, target niche audiences, and saves costs. It is also important that businesses understand that trends change drastically, and that is one of the most crucial aspects Digital Marketing tackles.
Below are some of the challenges faced by e-commerce in this new digital era:
Search Engine Marketing (SEM),
Search Engine Marketing (SEM) is geared toward improving any websites search ranking, or visibility. It is more focused on a short term kind of marketing strategy.
SEM makes use of paid Ad search where e-commerce businesses would definitely flourish.
This kind of marketing technique also keyword search in order to maximize the chances of a website appearing when users are actively searching for its product or service.
Search Engine Optimization (SEO),
This is probably the most widely used technique for digital marketing since it is free. E-commerce can benefit from SEO as it brings in organic website traffic and not only in quantity but also quality.
Email marketing is not dead yet, it is still the most effective method for Digital Marketers to realize real-time ROI from marketing campaigns.
Email marketing provides a sense of security for many businesses in e-commerce as far as their customers are concerned. It helps create a community as it is an effective tool for communicating with loyal customers and future prospects.
Further, email marketing acts as a confirmation gate in many payment gates, account registrations and loyalty programmes which in turn increase brand trust.
The International Digital Marketing Institute provides industry recognised courses for any kind of business/individual.
Social media has taken every aspect of our lives, almost everyone makes use of Social Media. It has become very easy for companies/brands to reach out to potential customers on a global scale. As social networks are getting stronger it has become for Digital market professionals to include paid social media as part of their strategy to reach out to more customers.