With the pandemic hitting the world. Companies are going bankrupt while others are scaling down. This is causing people to lose their jobs. Which is bringing more fear into a country having a tough time with creating employment opportunities for its citizens. What if I told you about the invertible fourth industrial revolution and the developments in the digital marketing industry? May answer the cry out for help. To quote the great Little finger from Game of Thrones. “Chaos is a ladder”.
South African retail is one of the biggest business industry. It also attract the most customers. Which comes with a lot of foot traffic in stores. This leads to frustrated customers due to tough pandemic regulations that only permits 50 people per store. To keep customers satisfied and while also respecting Covid-19 regulations.
The Retail Industry
The retail industry can introduce only shopping with delivery service and pick ups of carts already ordered online. This wouldn’t be something customers are unfamiliar with with the rise of delivery apps in the restaurant business; the population has become accustomed to how the chain works. Since stores already have apps that work for rewards on loyalty points. The companies can further develop it, to include app purchases and basket collection. With the data they have on custom preferences at their disposal. They already have a starting block for who to promote the application too.
Some stores have created such apps but they are limited to specific stores and not available to everyone. Some are not promoted properly to the right people.
This will lead to shops having to hire people to sort out each basket for customers and delivery guys. It will be at the disposal of each company to decide if they are in sourcing or not. With the reduced foot traffic the store would be in compliance with regulation and also keeping customers satisfied.