These days, technology is evolving to be user-friendly. Then with the presence of VR and AR technology, we could get a real experience in the virtual world. By this thing happening, it could help and have an impact on many things including make strategies in digital marketing. Where in this case, Virtual Reality Marketing strategy is the best way to do to expand and engage customers with low costs.
“Have you ever thought about promoting your product by social media users who voluntarily do it?”
Today we are going to talk about how effective it is to use a virtual reality marketing strategy.
What is Virtual Reality Marketing?
Virtual reality marketing involves brands promoting themselves and their products using two technologies called virtual reality (VR) and augmented reality (AR). VR marketing is not always visual, it is sometimes multi-sensory, depending on which devices and media are used.
VR technology allows users to have an experience being “in” another world, place or another dimension. The technology used refers to a fully digital world, or a world that combines a mixture of real and virtual. So that is why, it is called virtual reality.
For the example a lot of people using this technology with playing games, and even watching videos on Youtube.
Augmented Reality (AR) is a technology that combines digital content created by computers with the real world. All users of AR can see virtual objects in 2D or 3D projected onto the real world.
For the example we used to use this technology on instagram filters, especially in instagram story feature
How Virtual Reality Marketing Works
Usually, all companies that use this strategy must target to audience that understands and uses social media. Therefore the reason in virtual reality marketing it will always be related to the combined use of AR and VR technologies.
So, no need to use a “headset” as is the typical of VR technology characteristic that people known.
Virtual Reality Marketing can create good engagement between consumers and companies. The important things, if the companies want to use a virtual reality marketing strategy must focus on the template design and media want to be used. The company must create attractive design and also included the brand and product that you want to promote, so it can make it easier to catch social media users attention using the templates.
Once the users like it, they will use it, post it and shared with their followers, which without them knowing they involve themselves to promote the brand and product of the company.
This VR and AR technology can also be used in the online sales market. Because, there is so many customers like to try things on before buying them. However, a lot of people on these days prefer to online shopping rather than going to the store. On these combination of two technologies, customers can try it virtually with their devices, even though they purchase it in online shop.
Let’s see the examples from the top brand that has used virtual reality marketing strategy!
This is the most successful example of Virtual Reality Marketing, which uses the technology of VR and AR for their branding market strategy.
Pokémon is known for its cute and adorable animal characters. Pokémon was known to the world through its series of games that always released through game consoles from the 1990s. But as time goes by, many people are more interested in playing games through smart devices and start leaving game consoles. With this opportunity, Pokémon used for maintain their existence in the world.
The game called “Pokémon Go” was launched on 2019 on Android and iOS which can be downloaded for free. The way to play the game is using VR and AR technologies, which on the device people can see the character of the Pokémon right in front of them, but otherwise, there is nothing on in real life.
Gucci: Announcing of A New Product
In 2019, the luxury apparel brand Gucci launched an AR feature in its app to promote the new line of sneakers.
All users can easily use this feature just by pointing the camera at their feet then it will change different styles of the sneakers they used. It is also can be seen from multiple angles. Gucci put this filter on Snapchat and their own app, for the customers who do not have the Gucci app then they can try it on Snapchat.
By launch this feature, Gucci has target to the millennial audiences to use the filters for make a hype promo through social media then buy their new sneakers. Snapchat it’s a great idea to reach their main target, because this app is very familiar with millennials.
Online Shopping at IKEA
Virtual reality marketing is also an effective way to provide customers with a pleasant experience to try items before buying without going to the store.
Like this one, IKEA provides their online store with AR and VR technology on their own app. Customers can try on several pieces of furniture sets at once in their homes. This is very effective for customers to match their rooms with the furniture they want to buy.
Virtual reality marketing is no longer the future of marketing strategy, it is the present.
VR technology and marketing can be say to be a good combination to use as a strategy through social media platforms. Especially on these days, many people depend on social media as a platform to find information, entertainment, DIY and others. Along with the presence of VR and AR technology, digital marketing will develop more broadly and creatively. Goldman Sachs predicts that VR technology will be useful by 2025, with 35 billion industries using VR technology in their work.
So, now is the perfect time to involve VR and AR technology in marketing strategy. This technology is affordable, easy to use and very attractive. Also, VR and AR are fairly new technologies that can give your company an edge over the competitor.
Have you tried virtual reality marketing as your digital marketing strategy?
Written by: Feivel Nugroho