Today, we live in the world of the web. Due to the circumstances, we are facing the situations in which it is needed to reach customer online. We have learnt about selling the services/products online too.
Whether the business is on a small scale or a large one, everyone is using the same platform to try to engage consumers.
There can be some possible tactics that can stand one business or service in a crowd. Those can vary from the very simpler ones which were always there but were not used digitally that much and also the ones which can be technical but once learnt, easy to attract the consumers.
No easy way out
First, there is no easy way to give your service or product stand out of the crowd. There cannot be any shortcuts that need to be taken and not the process of a week or month. It requires some basic characteristics, which are:
Pick a creative name
It is the most crucial part of kickstarting some. Pick a name/title which represents the purpose of the product/service holistically. It should be catchy, creative, simple and short enough which can be remembered easily by a normal person. Knowledge
It contains the information which has to be fully understood by the host, of what they are doing and what they want others to have. Perspective is very important. What does the host want the customer to understand of what they are giving and how they are going to fulfil their requirements?
Giving time to your service and brainstorming about it fully is very useful. It takes a whole lot of planning to design and plan out things to reach the right customers. In the process, pseudo users will come as hurdles too but that is why it requires time to reach the right audience.
As mentioned above, it takes a whole lot of time which comes after consistency. To be consistent is tough but truly gives out the true result. It contains lots of difficulties, bad comments, dislikes and criticism but being true and consistent is the key to proceed.
Make digital marketing human
It is essential to treat your customers’ feelings, thoughts, needs and what they would like to see which can help to convince them. It involves taking your marketing as a human which is conveying the word to other people with full of empathy, needs, emotions and understanding.
It may also include using not only images but also infographics, audios, videos, tours and music which will straight away target the audience’s emotional side.
Build a community
It may require using any type of platform to promote the service or products. To create groups on as many social platforms as possible like Facebook, Linkedin, Whatsapp, Twitter, Instagram, Pinterest etc.
After making groups, add as much target audience as you can and keep track of the activities and talks going on there which may give you an idea of the progression.
Offer something unique
Don’t be general and do and offer whatsoever others are offering. It is possible that you are offering the same kind of service as anybody else, so why would the customer choose you? It needs to be answered very smartly. You need to offer some benefit or something distinctive which others aren’t. Like in the case of certification, time duration can be a catch. Short time courses are more popular these days. Take chances!
In the of engaging customers, it is very important to be in touch with them at every step no matter how lame it is and how technical it is. It includes:
Listen to the feedback whether or not it’s positive or negative. A positive one tells you your progress and negative ones indicate the flaws.
Immediate response to queries is essential which gives the impact of the efficiency of your service.
Not only answering but problem-solving is really important to establish great customer service.
It is the most fun part. It is the outcome by the host which is seen by the consumer. So, it should be catchy enough to catch every eye of the target population.
The DIgital world is all about how you present yourselves with the help of creativity without knowing who is the message sender. IT should include all parts of artistry like:
It can be very vast and can include whole other loads of things but the ones which are mentioned above can be really useful even for a startup. It includes the use of knowledge, time, consistency, marketing, community building, distinctiveness, customer support and usage of creativity which I think are the key points and very useful to get an appealing effect in this digital world.
By Anum Tariq