The Streaming Industry
Gaming has increased in popularity over the years as people began to upload videos of themselves playing a variety of games. People such as “Pewdiepie”, “Ninja”, and “Valkyrae” are one of the few popular streamers that have made a name for themselves just by playing games for a living. Every day, lots of people play the same or different games that bring out the most fun to show their audience. Sometimes, it is not the games that people tune in to watch people play but rather, the personality of the streamer! In the market of streaming, there is a lot of potential growth to be made just by playing your favorite games and just being yourself.
In this article, we are going to explain how you can come up with a marketing strategy plan to start up your gaming career.
Creating the Attractive Gamertag
To build your streaming career in gaming, the Gamertag is what is going to make you recognizable to your audience. As mentioned in the beginning, people such as “Ninja” known as Tyler, have made their Gamertag a part of their personality. When people who are into gaming hear the word, “ninja”, they automatically think of the popular streamer. Aim for an easy-to-remember name for your audience. Make sure it has user availability for all platforms. When coming up with a name, it should also be short and simple. Do not overthink it!
Do not be afraid to come up with more names. Try out a few names until you find one that sticks.
Create your Purpose!
After you have found your Gamertag, the next step is creating a niche. What is the overall objective of streaming games? To simply have fun and play? To play competitively in-game matches? To create a fun gaming community based on your brand or image? The purpose is what will be your motivation and/or discipline to create content for years to come. When you feel lost, or unmotivated, always remember why you started. The sky’s the limit!
Design your Brand Image
In the gaming community, streamers all have their own unique gaming logos and images. It is extremely important to create a profile picture that is more suited based on your personality or your Gamertag! Your personality is what is going to get your audience to invest their time with you. As well as obtain new followers to your ever-growing gaming community. To get an idea, check out Ninja’s social media such as Twitter, YouTube, and other platforms to see how he brands himself.
Time to Stream!
Once you have found your purpose to stream, found a unique Gamertag, and created an image, now it is time for the most fun part: streaming! At this stage, test the waters, create a streaming schedule that works, and stick to it. Make it a habit to stream consistently. Let your followers know the streaming schedule, so they can tune in! Post it on your social media, and stream platform.
Use Social Media! (Important!!)
Social media is a must if you are going to create a business around streaming. Utilize social media platforms such as Facebook, Twitter, Instagram, and Tik Tok! You do not have to use all of them but using some social media platforms is better than not using any. Use social media to post highlight reels of your streams by editing them professionally.
Showcase to potential new audiences why they should join in on your stream. Think of your social media as a portfolio that shows how your streams progress as you grow bigger and bigger. Who knows, one of these days, one of your highlight reels will go viral and will cause a domino effect! Whatever social media platform you choose, make sure you use the same profile design to keep the consistency of your brand image and to also be consistent on posting frequently.
Engage with your Audience and Invite Friends and Other Streamers
To spice up your streams, invite people in your stream to play games. This is an extremely good way to interact with your audience in the best way possible. Especially if you are also interacting with your audience when they are in the chatbox or comments. Interaction with your audience is key to growing a faithful following. Invite a couple friends to come to play your favorite video games. Even if they do not stream themselves, having them collaborate with you can bring in some new ideas to bring entertainment to the stream. Collab with people with you who have good chemistry, who have a good sense of humor, and who also want to improve their craft.
Your stream should constantly evolve by creating new content that screams fun. Everything is in your control. Have fun with it!
Go Over Your Channel Stats
When you are starting out, you should go over your channel stats to see what can be improved. When there are streams where you notice more people tuned in, what was the catalyst that caused that? If there are not many people tuning in, what time are you streaming? Can changing the times of your streams cause people to tune in? Also, make this a habit when you are not streaming. Improvements can always be made. You can also analyze other people’s streams and also see how other streamers do. Part of growing your business is learning as much as you can about yourself and from others.
Building a digital marketing strategy plan is essential when you are creating a business of any kind, including building a career in streaming. A big idea or dream always starts out small… but eventually grows into something even bigger. It is important to create your purpose of why you want to start a new business. Create small goals, and once you hit that goal, create another one and another one. Learn from mistakes and use it as a launching pad to do things right the second time or the fifth time. Everything is in your control, so take charge!!
To learn more about digital skill sets, check out International Institute of Digital Marketing‘s course for more information on how you can be a Master!
My name is Peter Muniz, a proud Chicagoan who loves to work out, learn new skills and try new things. A current hobby of mine is archery and at the moment am an intern at the International Institute of Digital Marketing™. Digital Marketing is now becoming a career I can truly enjoy. Linked In: Pedro Muniz Torres