- Created by Afshin Qamar
LinkedIn has probably become one of the best networks to generate B2B leads. Besides using traditional methodologies, digital strategies such as posting exciting content and creating connections can lead potential customers to download your content or help drive traffic to relevant sources such as your websites or marketplace.
LinkedIn offers several personal ways of identifying those potential leads, engaging with them, and ultimately turning them into customers.
Do you know one of the most critical questions that every Business seems to consider in the present market? It is-
How do you actually find new ways to generate leads?
Well, this may astonish you, but LinkedIn has really become an effective tool for generating enormous B2B leads that many businesses haven’t explored yet.
I want to show you how to generate those hidden leads with effective LinkedIn marketing.
Is LinkedIn really effective for B2B?
The short answer is: Yes.
According to recent research, the most significant discovery made is that most B2B marketers feel that LinkedIn is the best place to win or secure leads, and most corporate website visits originate on LinkedIn.
Yes! You can call it a ‘Lead Generation Attractor Weapon‘.
But despite those positive stats and findings, LinkedIn has been undermined in finding B2B leads.
Why is that?
Most Businesses and Entrepreneurs aren’t fully aware of the right digital strategies to generate effective leads on LinkedIn. They are not mindful that the majority of social leads for B2B are being developed on LinkedIn.
So here comes our accurate probe :
How do you get those business leads from LinkedIn?
That’s what I would like to share with you. I’ve compiled five powerful ways for you to start finding leads on LinkedIn right away.
Let’s have a quick read :
#1: Create a Strong Company Profile
There are presently over half a billion users on LinkedIn, which means there is plenty of room for growth. Not being active on LinkedIn means you’re missing out on a broad global audience to draw leads.
So all you have to do to get started is create an official company page. It’s completely free to start your own LinkedIn page.
Just enter your company name and upload a professional image that showcases your brand. Then put your website, industry, and additional information below the About Us section.
Don’t forget to share your physical location because it also helps you stay connected with businesses in your local zone.
Once everything has been set up, now you can create links to your Company Page, as Posting a link to your Page from your website is a great way to get started.
Now that you’re on LinkedIn, you’re ready to go ahead with the rest of our tips.
#2: Post Actionable Contents
Now it’s time to start sharing solid content.
Content marketing is highly vital on all platforms, and LinkedIn is also one of them. Start creating multiple diverse posts every day that will help you reach out to and engage with your audience.
I would highly recommend using all the different post types available on LinkedIn- Try writing an article, sharing an image, or even upload videos.
No matter what type of content you choose to post, I recommend having 10-15 published posts on your LinkedIn Page to boost credibility.
Also, I think it would be best to remember to implement actionable words and build curiosity in your content because a client is more likely to click on a post that makes them curious or makes them think.
#3: Head-Hunt for Individuals & Use the Advanced Filter tools for Matched Audience
Sometimes, we need one apt connection with a company to make those insights that lead us to a sale. LinkedIn has a powerful tool that allows you to search for individuals with high accuracy.
You can customize your search by location, mutual connections, or skills. There are more than ten advanced custom filters you can apply to your search bar.
The idea here is to find individuals in an organization or a professional field that you can build relationships with, which help you generate leads.
Instead of relying on the clients to come to you, you’re showing initiative by actually seeking them out first.
#4: Follow the Official LinkedIn Marketing Blog
Linkedin has been building the resources to attract more users to their site – The LinkedIn Marketing blog.
It’s a customized and fine selection of articles that have been specifically designed to help you improve your LinkedIn marketing.
You can go there for guidance on how to friction and upscale LinkedIn’s existing toolkit. You’ll also be updated regularly when they update their tools and release some more new features.
With just a little bit of regular reading, you’ll be able to implement new ideas which could boost your lead generation.
#5: Utilize InMail for B2B Leads
InMail has become an integral part of an effective LinkedIn marketing strategy. Though it is a paid feature, it allows you to do more than worth the amount incurred per month.
With InMail activation, you can directly message or contact anyone on LinkedIn. This states that the individuals you’ve found and the relationships you’ve built in groups can be leveraged in a more personal format by reaching out to them.
InMail responses have been seen to be incredibly practical too. The response rate is 3x that of traditional email. It even has several built-in analytics to help you calibrate your messages.
You’ll be able to reach out to clients from around the world and derive better responses.
Conclusion
I would highly recommend using LinkedIn as a complementary B2B lead generation tool to extract your digital presence.
And also, try to consider using the powerful Sales Solutions tool on LinkedIn to create a coherent transition between targeting, research, and outreach.
I firmly believe that LinkedIn will become an even more vital part of your online lead generation strategy as the platform continues to grow in the coming years.
If you need guidance with these five tips or you need to further enhance your B2B leads check our website and we will assist you with all your marketing needs and you will see your lead market start to grow.
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