What is Freelance Digital Marketing
As a freelance digital marketer, your job is to run campaign ads and create awareness about your client’s products or services online. Ads are strategically programmed in such a way that it reaches your client’s target audience, drives them to your client’s website and convert them to pay for the products and services your client is rendering. Digital Marketing is simply any marketing efforts conducted to endorse goods, services and brands via a digital platform.
How to Become a Freelance Digital Marketer
Digital Marketing Courses
Typically, a bachelor’s degree is required for a marketing position as it may help in kickstarting your career as a (digital) marketing manager. A degree program in marketing, advertising, communication or a few courses that focus on specialized skills in the digital marketing sphere may help lay the foundation that you will need in your role as a digital marketer.
Alternatively, the road to becoming a marketing manager may also include a number of years’ work experience in marketing or sales related roles like sales representative, public relations specialist or buyers and purchasing agent.
Then one can go on to learning important digital marketing skills like; Data analytics, Content writing, communication skills, creativity etc.
Develop a Brand
Building a portfolio
Whatever digital marketing solutions you may offer to your potential customers, your brand will definitely become more popular because of your expertise. Search users always look for experts online to get opinions, help, assistance and advice to find solutions for their needs. By making yourself an expert in the field of digital marketing world people will likely come to you for help that makes your brand popular eventually.
Use Technology to your Advantage
Create your own professional blog site and highlight your portfolio and expertise. If you are a web designer expert, showcase the various websites that you have created as part of your portfolio.
Promote Yourself as a Digital Marketing Expert
Create different social media accounts in order to introduce your expertise within the social media industry. Using the social media technology can help you become popular online faster by interacting with people.
Get your digital Marketing Tools Ready
There are tools that can make life as a freelance digital marketing master easier and simpler.
Some important tools for digital marketing include; Hootsite, Growth bar, SEMrush, Google analytics, Canva, Loom, Heropost and many more.
By using these tools, they make your client’s work more precise and they make your reporting simpler.
Begin Your Hunt For Digital Marketing Jobs
Finding the Best Freelance Marketing Jobs
There are manage ways to market your services and look for clients.
One common platform freelancers rely on is Upwork . It’s a platform where companies go to outsource certain tasks to freelancers. There you can view ads posted by companies in need of services, send in proposals and possibly land a job.
However, upwork is a very wide platform which basically means you might be competing with a large number of people for one particular job. It’s safe to say that upwork is by no means a perfect platform or solution but it’s still a great way to connect with potential client especially for beginners.
There are other freelancers platform as well as traditional job sites that might be of help in searching for digital marketing jobs. These sites can be found here .
How Much do Digital Marketing Freelancers Make
According to Ziprecruiter , as of Nov 23, 2021, the average annual pay for a Freelance Digital Marketing Manager in the United States is $68,970 a year.
“While ZipRecruiter is seeing annual salaries as high as $127,000 and as low as $22,500, the majority of Freelance Digital Marketing Manager salaries currently range between $47,000 (25th percentile) to $84,000 (75th percentile) with top earners (90th percentile) making $104,000 annually across the United States. The average pay range for a Freelance Digital Marketing Manager varies greatly (by as much as $37,000)”. This suggests there may be many opportunities for advancement and increased pay based on skill level, location and years of experience.
Now, how much money you can charge per hour depends on your skills and experience, the kind of job, the monetary value it will generate for the client, and how much money the client is willing to pay you.
Other Perks of a Freelance Digital Marketer?
With a freelance career, you’ll be able to decide exactly how much you want to take on and where you want to work from. You’ll therefore be able to navigate this field with more ease than in a full-time job.
As a freelance digital marketer, you can choose who you wish to work with as well as how many tasks or projects you wish to work on at a particular time.
This will help you in maintaining a perfect work-life balance by allowing you to focus on the other aspects of your life, such as your family. You can also take a well-deserved break if you feel tired.