Keyword research can help you learn what terms your ideal audience is using when they search online. This intel can help inform content strategy as well as your larger marketing strategy.
Conducting keyword research has many benefits, the most popular reasons being: Marketing Trend Insight, Traffic Growth, Customer Acquisition
Elements of Keyword Research
Google ranks content for relevance. This is where the concept of search intent comes in. Your content will only rank for a keyword if it meets the searchers’ needs.
Google will provide more weight to sources it deems authoritative. That means you must do all you can to become an authoritative source by enriching your site with helpful, information content and promoting that content to earn social signals and backlinks.
You may end up ranking on the first page for a specific keyword, but if no one ever searches for it, it will not result in traffic to your site. Volume is measured by MSV (monthly search volume), which means the number of times the keyword is searched per month across all audiences.
How to Research Keywords for Your SEO Strategy
Step 1: Make a list of important, relevant topics based on what you know about your business.
Step 2: Fill in those topic buckets with keywords.
Step 3: Understand How Intent Affects Keyword Research and Analyze Accordingly.
Step 4: Research related search terms
Step 5: Use keyword research tools to your advantage.