Digital marketing strategy which you can help you to bring your travelling agency back to Pre-Covid level.
As we all know, everyone likes travelling and a person travels at least once a year, but Covid-19 people stop travelling and travel agencies find it difficult to run their business.
So here we are sharing some Digital Marketing Strategies which you can use to revive your travelling agency.
When we organise our strategy we need to understand what’s our goal? Who are the audiences? What are their needs or wants or demands? Which travels do they prefer? How many days do they prefer? Afterwards, we can make our strategy and find the style of our campaigns.
So before we start you need to understand your Goals and the Behaviour of the Audiences which are your real target so you can know their reasons for travel and then you can change strategies as per your Goals, Audiences and their Needs.
Let’s Get Started
1. Research about your travel Audiences
Understanding our audiences is a very important part so that we can know who our potential customers are. When we recognise our potential customers’ minds we can make a strategy according to their needs, wants and demands.
For that, you need to carry out research to know your audience. You can use different tools like Social Media, Quora, Email-marketing to interact with your audiences and try to figure out what they need?
Asking a quality question is also a tough task. You need to frame your question properly so that your audiences can know what your question is? And you get the answer which you are looking for.
So you can make strategies and create different campaigns to attract your audiences. You can use different tools like Google ads, Social Media Marketing, Email-Marketing to run your campaigns.
By collecting data, you can use that for your strategy and improve your social media presences, website look, improve your services, target more accurately your real audiences, and many more.
2. Create your travel Website as per your Audiences
Having a website is most important nowadays as technology enters our life. For many years traveling agencies had traditional offices where people needed to visit their offices and traveling agencies used face-to-face sales techniques in their offices.
But nowadays in a modern world, it has changed a lot to the digital side. Travelers instead of going to agency offices for information prefer to enter travel agency sites and get all information from there like a place, hotels prices, etc.
And also many big competitors in traveling agencies have their own websites. To compete with them, having a website as per your audiences’ needs is very important nowadays.
Following are the ways which you can use for improving your website:-
a.} Do Keyword Research
Keyword research will help you to figure out what people are typing into search engines. Which you can use to create a strategy or design your website as per their need.
By selecting highly using keywords chances of getting clicks on your website link also increases and you can improve your organic views and traffic for your website.
Not only that you can also know the test and preferences of your audiences for different traveling places and as per that information you can package or plan which can attract your audiences.
b.} Do work for Search Engine Optimization
We have to make a high-quality SEO because People mostly see the top 5 website links and decide their decision.
So if your website doesn’t show in the top 5 links there are fewer chances to click on your website link. And for Improving your rank you need to take care of the following points:-
- Start with an SEO website audit.
- Publish Relevant Content as per title
- Update Your Content Regularly
- Make sure your content is easy to read.
- Include inbound and outbound hyperlinks.
- Insert and Improve your metadata
- Optimize your site for speed.
- Optimize your website for mobile.
- Fix duplicate content.
- Improve site navigation.
- SEO Website Audit
If you want to know more you can visit this Blog telling you the way to increase your SEO Rank
c.} Use Google Analytics
By using Google analytics you can know about your audiences searching for your website, where they are spending a lot of time, which page is getting the highest traffic, how many pages a person visits on your website, how many people are actually buying your services from the total number of visits and many more things.
By using all this information you can increase the conversions rate from audiences to customers. And also know that if there is any problem faced by your audiences so you can fix it.
Google Analytics also helps to know the Geographics of your audiences by which you can know their age, gender, location, and medium use for visiting your website which is also valuable information to planning strategy.
You can visit the website of Google Analytics to know how to use it and open a free account on Google Analytics
d.} Dedicated landing pages for the Target Audiences.
As every person has different tastes and preferences you can create different landing pages for different targeted audiences. To give better and more attractive services.
This kind of approach is used by many big companies. So that they can give a wide range of services and increase their sales. Also, customer satisfaction increases and they can make your Loyal customer.
You can create dedicated landing pages for your target deals and special offers. When writing copy for them, focus on specific keywords that people use to find these deals.
This will allow search robots to find your pages and rank them higher. Besides the copy itself, you may add a booking interface to these pages, a price-picker calendar, product ratings, etc.
3. Write a Blog on Travel
Nowadays Travelling Blogs are getting more and more popular. People like to read traveler blogs and see their journey in different places. So you can also use it to promote traveling to different destinations.
By writing a good, competitive, and compelling blog, you are making your service visible to search robots and adding extra value by attracting customers with an educational and engaging read. It will encourage their informative decisions and improve the chances that they accept your offer.
Content includes articles on their best deals, the most popular destinations, local attractions, and the latest travel industry news.
4. Use Google Ads for getting more traffic
You can use google search ads for very specific keywords that don’t with other traveling agencies and metasearch engines. It can be a very effective way to get traffic to your website.
If you can do specific keywords for your target audiences which your competitors are not using then it can be a great way to get started. Slowly you can convert them to your customer and with the help of their review, you can attract more customers.
By showing videos and photos of traveling, nature, destination, a country in Google ads you can attract different people for traveling and convert them to your audiences.
5. Use Email Marketing
Email-Marketing is one of the best ways to reach our potential customers. The main goal of email marketing is not only to attract but to raise a customer’s interest and retain existing travelers.
If you want to know more about Email Marketing then you can check out this Blog
Use can use Email-Marketing by the following step:-
a. Collect email accounts.
The first step is gathering user emails. The easiest and most basic approach is allowing travelers to sign up for additional services like price-drop alerts and valuable newsletters.
b. Pick the right mailing tool.
There are many mailing tools available for Email campaigns. You need to identify your need and requirement for the right mailing tool for your company so that you can carry out your Email campaigns. Tools like MailChimp or ActiveCampaign can be used for your Email campaigns
c. Segmentation of your Audiences
As per your audience’s age, price expectations, plans, the gender you need to make different segments so that you can create customized campaigns targeting different audiences.
And then you can analyze user behavior, such as opening rates, the number of clicks, or even bounce rate. So that you can change and customize your plan as per need
6. Use Social Media Marketing
Even Loyal customers Do not visit your website daily but in social media, a person on an average 3 times a day opens their social media account. You can use social media for creating engagement and also to run your ads on social media.
Social Media like Facebook and Instagram, are famous for deep and granular tools for segmenting your target audience. On top of that, Facebook has a dedicated travel-focused toolset for their platforms and audience network with learning
You can post different destinations or natures photos of the traveling places which you are offering. you can also use the reels feature of Instagram as it getting more famous nowadays. It will help you to create a feeling among the audience.
To edit your photo you can use different tools like Canva, Adobe Photoshop, Pixlr, Piktochart, Snappa
By using social media you can also connect to your audience and ask them directly. you can also run campaigns on social media to understand more about your audiences.
- Research about your audiences
- Create a Website as per your Audiences Need
- Write a Blog on Travelling
- Use Google Ads for getting more traffic
- Social Media Marketing
Hi, I am Kamil Jalilov from Azerbaijan. I am a DIGITAL MARKETING ANALYST at the International Institute of Digital Marketing™.
If you want to connect with me you can follow me on social media mention below
Hi, I am Ayush Shah from India. I am a DIGITAL MARKETING ANALYST at the International Institute of Digital Marketing™.
If you want to connect with me you can follow me on social media mention below