There are a lot of fashion brands out there, so how do you differentiate yourself from the rest? That is the true difficulty. An excellent digital marketing plan is a fantastic solution for this.
The fashion industry, which includes retailers, fashion consultants, and exclusive luxury brands, contributes a significant portion of the global economy. As companies strive to improve their efficiency and profitability, they are also looking to innovate in their core product design and manufacturing processes.
As consumers become more digital-aware, fashion brands are struggling to catch up with their expectations. They no longer want to be defined by their clothes and accessories; they are more concerned with how a brand makes them feel. Becoming a digitally-savvy brand is no longer an isolated concept. It is now a fundamental part of an organization’s strategy. This means that businesses will no longer be limited by the typical consumer segments.
Digital marketing, according to Derek Robinson, founder and CEO of Top Notch Dezigns, is the next step for your company because of its global reach and effectiveness.
There are a variety of digital marketing strategies that you can use to elevate your fashion business.
Here are a few digital marketing tactics that you can adopt for your fashion brand
1.Visitors are re-targeted
When you go to a website or see an advertisement, you don’t buy the product right away. However, the advertisement sticks with you, especially if you loved the product or the campaign. You can target these visitors by offering them reminder adverts that prompt them to recollect a product they saw previously.
If, for example, users do not return to your website for a set amount of time, you can make the sale more profitable by offering discounts. Also, some consumers add items to their shopping basket but then abandon it; these people should be retargeted in order to enhance turnover.
Uhuru conducted a survey of several brands’ Facebook ad management. They discovered that re targeting advertising had a 398 percent return on investment on average. It even reached a stunning 660 percent for some! As a result, your fashion brand’s social media approach is crucial.
2. Promotions for the Holidays
You can send out emails to your subscribers over the holiday season telling them of discounts on a variety of products. For example, you may create a 10-day discount period during which you offer a discount on one category per day. You will not only be promoting your products to your subscribers, but you will also be urging them to buy them. You can even provide a discount on certain outfit combinations, such as shorts and shirts or glasses and jackets.
Customers would be more likely to spend more money as a result of this. Furthermore, any such discounts and promotions should be publicized on the company’s website and throughout all social media platforms.
3. Style manuals
You can develop style guides on the internet if the fashion brand’s product offering contains a variety of apparel products. Subscribers and visitors will be able to envision potential combinations in order to gain a better understanding of how to match different clothing pieces, and this may be used as part of your online fashion marketing plan.
It’s even possible to have different style guides. These may be themed around special occasions like picnics or weddings, or they could be themed around seasons like summer or winter, or even business or travel
4. Work with Influencers in Fashion Digital Marketing
Work with influencers with a huge following, such as fashion bloggers and vloggers, to better cater to your target demographic. Influencers who have a huge following are typically well-known and respected for their opinions. By rating or suggesting your products, they can significantly enhance your sales. Working with influencers allows you to reach a new group of prospective clients with your products. It can lead to new clients if you choose the proper influencer.
5. Make an effort to connect with your audience.
Engaging with your target audience on a regular basis is another strategy to establish brand loyalty. This enhances their view of your business and fosters a sense of community among buyers and sellers. Coming up with campaigns that connect and resonate with your audience is the best method to make your engagement effective. For example, you may do so by holding contests on Facebook and Instagram that emphasize your brand’s and customers’ shared values.
6. Video Marketing
It is very important for a fashion brand to invest in video content, consumers love to see how items look in models or influencers so that they can compare these items to their body sizes, this gives the consumer the ability to purchase an item without feeling like they are taking a risk. Fashion brands can create short videos like Instagram reels or Tiktoks to show off their clothing items.
7. Fashion E-Commerce Site “Must-Haves”
Of course, there are important factors that apply to any e-commerce endeavor, but there are five “must-have” features to have in your website if you want to make money selling fashion items:
- Excellent Photographs
Visuals are essential for selling any product or service online, but they are especially critical for fashion and clothing websites. This is because shoppers want to get a sense of how your things will appear once they arrive. Custom photography might be costly, but it can be well worth it if it results to increased sales and fewer returns.
- A Fantastic Internal Search Engine
Clothing and accessories can be sorted in a variety of ways, whether online or at a traditional retail store. Customers may leave if they can’t find their preferred style, color, or size soon enough if you don’t have what they want. That’s why having a good internal search engine that helps customers find what they’re looking for on your fashion e-commerce site may make a major difference in your sales.
- Personalized Search and Social Media Marketing
Every online store needs consumers, and Google is still the most popular way to get people to visit your site. Even so, because it’s so easy to share photographs, reviews, and online coupons on social networking platforms, they can be just as valuable to fashion businesses. Search and social advertising may be exactly what you need to get your marketing campaign off to a fast and affordable start.
- Customer Reviews from Real People
Unfortunately, most of us have had the unfortunate experience of making an online purchase that we afterwards regretted. We learn that we can’t always trust things like product descriptions as a result of this procedure. The real-life reviews from other consumers who are similar to us, however, are what we trust more. You develop additional content for your pages and make it easier for buyers to feel secure in their purchases by providing buyer feedback and encouraging reviews on your fashion brand’s website.
- Buyer Protection Assurances
When it comes to confidence, entering your credit card data on an unfamiliar website for the first time might be nerve-wracking. Offering money-back guarantees is a great method to ease your consumers’ thoughts and concerns. You might also brag about your Better Business Bureau membership and how much money you’ve put into high-quality encryption and secure merchant accounts. It’s one less incentive for purchasers to abandon a purchase when they know they’ll be safe doing business with you.
Digital marketing gives you all the tools you need to engage with your audience, raise brand awareness, and enhance profits. You might also get inspired by looking at the top social media efforts in the fashion business. Do not be afraid to expand your horizons there is so much that you can do with digital marketing and I hope you got some ideas on how to grow your fashion brand here today. Until next time folks.
Cynthia is a 22 year old Marketing Graduate, digital Marketing Analyst and blogger. She is very colorful, enthusiastic and loves fashion. She believes in learning and expanding her knowledge each day. You can follow her on Instagram
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